Google Traffic Estimator

This tool is designed to give you keyword search traffic and cost estimates at a glance. Simply enter the keywords, budget parameters and regions to find the cost, clicks and position of your ads. To use the Google Traffice Estimator, follow these simple steps. Read more

AdWords Editor & its Benefits

AdWords Editor is a free Google application that makes managing your AdWords campaigns easier and quicker.  It allows you to update and edit your campaigns and then upload the changes to your AdWords account. Other benefits and features of AdWords Editor include:

  • Work Offline -It allows you to work offline on changes and then upload them at a later stage
  • Avoid mistakes -You don’t need to worry about mistakes as no changes are implemented until you post them
  • Easy to undo – changes are easily undone by simply selecting the changes and reverting it.
  • Bulk changes – You can make a large amount of changes in just a few steps for example add multiple keywords
  • Copy and move items – It is easy to copy and move items between ad groups and/or campaign including keywords and ads. You can also copy and move ad groups to different campaigns. This can save a significant amount of time
  • Navigation – It is easy and quick to navigate around
  • Save snapshot – It allows you to save a snapshot of the account which includes statistics for a chosen period of time
  • Avoid duplicate keywords – It helps you find duplicate keywords in the same ad group or in other ad groups, this ensures that you are not bidding against yourself
  • Negative keyword management – is made easier as multiple one can be uploaded at a given time

Whether you are new to Google AdWords or have been using it for years, AdWords Editor is an essential tool that every PPC Marketer should be using. It can save significant time when managing a campaign. The WebResesults.ie team are experts in using AdWords Editor to help both improve and manage Google AdWords Campaigns. We are currently running a Google AdWords management special offer, for more information on our PPC Services please contact WebResults.ie.

Back to School With Your PPC Campaign

It’s not just our kids that are back to school, it’s us that should be as well, focusing on our PPC campaigns.  Now that holiday season is over, it’s time to focus on your campaigns and make sure they are a healthy as they can be.

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Two Simple Tips for PPC

Google has recently changed its results page, and they have really shaken things up!  The main thing to notice is that Google have only been showing seven organic search results rather than ten.  This is strange news, and troublesome for those of us who are using SEO as they have really moved the posts around.  In some cases, they are showing less than seven, even five.  So, the real question is, how can PPC campaigns take advantage of this change? There are two ways in which this can be done.

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What Can be Learned from SEO to Improve PPC Campaigns?

Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may be too general and too expensive use in PPC campaigns.

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Google Adwords – Costly unless Managed Correctly

What are the most expensive Pay Per Click keywords to bid for on Google Adwords?

A report by Angel Investment Network in mid-2011 found that the keyword Insurance was the most costly, demanding $54.91 CPC. A close second was Loans at $44.28 CPC and Mortgage at $47.12 CPC. The keyword, Insurance, accounted for 24% of the top 10,000 keywords being bid for on Google. Loans accounts for 12.8%, Mortgage for 9% and the next most popular keyword in the top 10,000 keywords was Attorney*. Read more

How to Improve your Quality Score

AdWords create a quality score for each of your keywords.  The quality score is calculated each time your keyword matches a search query (each time your keyword has potential to trigger an ad). It’s important to try and improve your quality score so you can maximize the impact of your campaign. It determines how often your ads are shown, where your ads will appear and how much you pay for every click they generate. Read more

Automated Rules in AdWords

AdWords Automated rules was launched earlier this year and has proved to be a handy feature that  will save time by scheduling automatic changes to your account. With this tool, regularly pausing and enabling ads, adjusting bids and performing other manual tasks in AdWords will become much more efficient. However, it is still important to check and monitor your account performance even though automated rules have been set up. Read more

Optimising your PPC Campaign for Mobiles

According to Strategy Analytics global smartphone shipments reached 293 million units in 2010, which is almost doubling the figures from 2008 and 2009. This demonstrates the growing importance of optimising you ads campaigns for mobile phones, particularly for smartphones such as iPhone, Android etc. Read more

PPC Marketing Tips for Beginners

As a beginner online marketer there is a tendency to want results right away. Pay per click marketing is one method that can yield results almost instantly if you know what you are doing. However blindly jumping in can result in you losing your shirt and setting you back tremendously. Read more