Social media marketing is the most direct way for companies to access customers opinions and insights into life, their business and whatever else they want to know about their consumer. With this, means access to positive and negative feedback. This kind of information is very helpful as it helps you to gain insight into how you customers feel about specific products and any issues that may have arisen that hopefully can be fixed based on these insights.
Social media marketing is a form of internet marketing that uses social networks to communicate and assist in branding a business or user. Social media describes online platforms that allow for activities such as social interaction, content upload, pictures and videos and audio such as podcasts etc.
First of all, for anyone who doesn’t know, Instagram is a new social network centred around the premise of sharing classy looking photos with your followers instantly. Basically, you open the app, take a photo, choose an effect and then click ok, and your photo is live on Instagram right there are then on what is similar to the Facebook Newsfeed, i.e. you’ll see your picture and all the recent pictures posted by your friends and the people you follow. No photo-uploading step necessary. Also, you can now choose to post it on your Facebook page and Twitter feed at the same time too (Facebook recently bought Instagram for 1 billion dollars). You can also Like or Comment on photos, and Tweet other people’s images that you like.
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