There is no doubt that having an appealing website that is easy to navigate around can play a role in increasing conversions. Similarly by making it as easy as possible for visitors to reach the information they are looking for will also contribute to high conversions.
Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly the searches that will bring […]
What is Quality Score within AdWords? The Quality Score is the rating Google give regarding the quality & relevance of both your KeyWords & AdCopy. It is used to determine CPC (Cost Per Click) & is multiplied by your max bid to determine an ad rank within the auction process. It’s important to ensure that your […]
Pay-per-click campaigns, or PPC for short, allow you to purchase clicks to your website from users who have searched for particular keywords on the Internet. Generally speaking, you’ll be driving traffic using this method to some website that will be making you money, so you’ll have an initial investment in the money you’re paying for your traffic, and […]
Google launched its new expanded text ads format in 2016, allowing a 2nd Headline & a longer description. AdWords will continue to accept new “traditional” text ads up until Jan 31st, 2017. After Jan 31st, your existing standard text ads will continue to run along with the new expanded text ads, but you will be no longer able to edit or create standard text ads.
Here are some tips on using the new expanded text ads straight from the horses mouth; Read more