If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term“backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines. Read more
The wise choice of the right keywords you will optimize for is the first and crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your (or your client’s) money and time. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all – which are the keywords that you feel describe your site best. All of this is great and certainly this is the way to go but if you want to increase your chances of success, additional research is never too much, especially when its results will save you the shots in the dark. Read more
The study which was recently released by Google outlines the implications, benefits and affects of using ppc advertising on organic search. From the research conducted Google found that paid search ads can give you an 89% lift in site visitors – above and beyond traffic you would normally expect from your organic listings. Read more
In order to maximize the potential for converting visitors to buyers on your website, the use of negative keywords can be the most powerful tool. What negative keywords do is prevent those clicks that you don’t want from occurring. So that reduces your expenses on PPC campaigns and ups the quality of the visitors that result from the remaining clicks. Read more
Keyword research for SEO and PPC can be quite different, you have to consider your goals for each one and what you are trying to achieve. Then, you have to think about the keywords and how you plan to use them.
Keyword research is not easy, especially if you are not trained it and don’t have the know-how to start a keyword analysis. That is why we are trying to help by suggesting some great, and more importantly free keyword tools that are available to use online.
Deciding exactly how much to bid for a keyword on Google Adwords can be a complicated business. There are many factors to consider. But the most basic thing you need to understand is what is the highest amount that you can bid for a keyword, and still make a profit? Read more
Google Insights is a great tool for forecasting, trend analysis and gaining competitive insights in to what people are searching for. Google Insights provides up to date patterns of what people are searching for around the world. This tool will allow you to compare search volume patterns for multiple keywords across a number of different categories. It will also allow you so choose specific time frames and select your geographic region. Google Insights will allow you to: Read more
For a successful PPC Campaign it is imperative to use relevant keywords in your pay-per-click advertisements so you can attract search engine users who are likely to become customers. Read more
The Google Keyword Tool allows you to construct extensive and relevant lists of keywords lists which can help you for both SEO and PPC purposes. The keyword tool generates a list around some key terms that are inputted providing additional suggestions for keywords for both your website and/or yourPPC campaign. The tool allows you to check the popularity of keywords which helps determine the most frequently searched key terms. This is highly beneficial for SEO as it assists in deciding which terms to use on your website to maximise web presence. Additionally it helps review traffic estimations to your website on the basis of these keywords. Read more