Back in the dawn of the Internet, Yahoo! was the most popular search engine. When Google arrived, its indisputably precise search results made it the preferred search engine. However, Google is not the only search engine and it is estimated that about 20-25% or searches are conducted on Yahoo! Another major player on the market is MSN, which means that SEO professionals cannot afford to optimize only for Google but need to take into account the specifics of the other two engines (Yahoo! and MSN) as well. Read more
Step1: Write a clickable headline – The headline is the first thing that both readers and robots see. Make the title as compelling as possible, and work a keyword or two in so the search engines know what your content is about. You can entice more readers to click by promising, either explicitly or implicitly, that your content will improve their lives in some way. Read more
Search engine optimisation, also known as seo, is the task of ensuring that your website and its content is optimised to afford it the best possible chance of ranking well in the search engine results pages (SERPS). Seo services were seen as the preserve of techies and search engine optimisation experts, and best left to them, and this may have been true a number of years ago. Read more
With more than 180 million blogs in existence, it can be difficult for people to find your content on the Internet. The key to successfully getting users onto your blog is with search engine optimization (SEO). SEO is the process of optimising your Blog for search engines with the aim of getting a high listing on the search results pages. Read more
So you may be familiar with the the 4 P’s of Marketing which describe the elements of the Marketing Mix – Product, Price, Place and Promotion. In order to implement a successful SEO strategy there are qualities necessary and these can be summarised in the 4 P’s of SEO. Read more
Google searches are often localised searches so it is no wonder then that Googles Place Pages are now being listed in more SERPs. This presents quite the opportunity for businesses to gain a spot on the first page or in some cases to gain even more space on the first page, so how can you optimise you Google Places Page? Read more
A Company blog is often set up as a medium to reach your target market; informing and providing them with content that you think would appeal to them. It allows you to create an informal public persona which makes your company more accessible to the public. Read more
Do you still add your business listing to directories? Today we’re going to discuss whether or not this is actually useful for your business and if you should do it. Many people ask about this topic because of issues such as Google Penguin – is this a safe practise according to Google?
The Google Penguin update is affecting lots of business, but mostly small business. The problem with being a small business, is that you also probably do not have the funding to get a professional in to fix this issue for you.
Google Penguin is Google’s way of weaving out what they feel are “good” sites and “bad” sites. Many things have changed from past SEO techniques to now, much of this is due to the Google Penguin update. One of the huge things that affects your sites ranking is links and link building, since the release of the Penguin update, link building has become a very bad practice that can damage your sites ranking. There are many types of links:
Link building can be a challenging and time consuming process. In order to build links to your website you will need to cover a wide range of opportunities and generate the right targets and leads for your project / campaign. While this is easy enough to start off with by simply running Google searches on top terms you will be able to find content rich websites to target. However, once you’ve gone through this list, you will then realise the challenge ahead. We have compiled some tips to consider while taking part in link building activities. Read more
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