Google Base happens to be the only shopping search engine which allows merchants to define their own attributes (optional fields). Read more
Google is continuously making changes and evolving to try and improve how it works for searches. Google Search Results have changed significantly over the last 3 months particularly on how search results are displayed. Here we discuss one of Google’s most recent changes that will significantly affect SEO and offer advice to ensure you are not affected
Although keywords / phrases used in your Meta Description tag may not affect your page’s ranking in the search engines, this tag is really important in your overall SEO and even social marketing campaigns. Read more
When someone refers to PageRank, they are in fact referring to an algorithm itself and then also the score given to each page as a result of this algorithm. PageRank is largely the reason why Google is more successful than the other nine search engines. Google were not the first to look at links by any means, but they were the first to do so in a meaningful way. Read more
If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term“backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines. Read more
The wise choice of the right keywords you will optimize for is the first and crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your (or your client’s) money and time. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all – which are the keywords that you feel describe your site best. All of this is great and certainly this is the way to go but if you want to increase your chances of success, additional research is never too much, especially when its results will save you the shots in the dark. Read more
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips 
