All search engines differ in how they determine where a websites ranks on their search engines for different phrases. Search Engine Optimisation is a marketing activity that increases your ranking and as a result, your web presence. There are numerous activities involved in SEO such as content optimisation, defining optimum structure and navigation of site, inputting meta data, creating friendly URL’s,  use of keywords and creation of links. All of these activities combined can dramatically improve your web presence. Read more

Building links is often deemed as one of the most difficult and time consuming aspects of SEO. If you have a community centric site, why not use it and encourage link building from your users. Implementing these kind of community link building features can result in a nice and natural flow of links to your site. Read more

Once again WordPress has commissioned another Plug-In to complement their already extensive range which stands at over 18,000. Part of the reason WordPress Plug-Ins have become such a success recently is because of their hosting service which boasts a large network of content servers around the world. Read more

In order to keep up with the ever-changing chameleon that is SEO, it’s important to keep on top of the latest developments by reading SEO blogs as often as possible. Read more

Sheer SEO is an online SEO software that automates your SEO efforts, including rank tracking and link building. The best way to improve SEO of your website is to engage in cyclic activity of monitoring and improvement. If you are in a competitive market, getting to the first page is not a onetime effort, but an ongoing effort of learning, monitoring and changing your website and building links to it. Read more

There are plenty of SEO tools available on the internet a simple free SEO tool search, will begin to show you the vast options out there. Today we would like to take a more in depth look at Xenu’s Link Sleuth. This tool is often considered the broken link finder, but it can do so much more than simply find broken links. Read more

The Market Samurai tool is great because it gathers a lot of data from a number of different sources and displays it back to the user in quite a clear and concise manner. It is a really handy tool because you can try it out for free before you purchase it. It also shows you that the developers/ owners are quite confident in the software, that it will deliver / meet your expectations. Read more

There has been an ever increasing awareness to the value of Google’s “TrustRank” algorithm. While there are many factors that are “Off-page”, there are a number of simple actions you can take to make sure your site earns the trust from Google by employing these easy techniques. Read more

SEO Moz Pro is a SEO & Social Software that combines SEO Management, social Media monitoring, actionable recommendations and so much more form one simple platform Read more

The Term Extractor Tool can be found on the website SEO moz (http://www.seomoz.org/term-extractor). This tool analyses the content on a web page and it then extracts the terms that appear to be targeted by the search engines. It applies certain weight to HTML elements and other on-page factors to determine what it thinks are the targeted terms for the page entered. Read more