Step1: Write a clickable headline – The headline is the first thing that both readers and robots see. Make the title as compelling as possible, and work a keyword or two in so the search engines know what your content is about. You can entice more readers to click by promising, either explicitly or implicitly, that your content will improve their lives in some way.
Using headlines that portray specific details can create a sense of urgency and invite website visitors to read more like “4 Competitive Reports Your SEO Will Die Without”.
Step 2: Make good use of keywords – Putting keywords to good use in content does not mean over-stuffing or creating spammy articles. Use your keywords a few times near the beginning of your content to let the robots know what the page is about, but make sure they sound natural to the real people who will actually read the sentence.
Step 3: Be useful – Readers crave useful information, and SEO-friendly content gives it to them. Useful content can take on a few different forms; it may be entertaining, educational, newsworthy, or informational. Useful content adds to your customers’ lives, answers their questions, and encourages them to share what they’ve read.
Step 4: Insert some personality – Nothing drives readers away faster than boring copy. People enjoy content writing that is conversational and entertaining. Write as if you were talking to a friend. Try to make yourself and your product likeable.
Step 5: Avoid jargon – Every industry has buzzwords and phrases that only an insider would understand. Don’t annoy or confuse your readers by using a lot of technical terms, acronyms, or pointless wordiness. Write so that your meaning is clear and to-the-point.
Step 6: Format for scannability – Very seldom do people read every word on a webpage. Make your site content user friendly by using plenty of subheadings (keyword-optimized h2 and h3 tags), lists, and text formatting to draw the eye and emphasize important points. Top ten lists and how-to articles work extremely well.
Step 7: Differentiate yourself – Stand out from other websites by posting unique and original content. If you’re writing in a competitive industry that boasts a large number of writers you should try developing a niche topic or creating a unique voice. One way of doing this is through regional targeting so use a community voice with colloquial language that people can understand and relate to.
Step 8: Use multimedia – People and search engines love multimedia. Insert photos, charts, videos, infographics, and graphs into your content to illustrate what you’re trying to say, and use SEO-friendly markup to let the search engines know what they’re about.
Step 9: Longer is not always better – Say whatever you have to say and then stop.
Step 10: Build authority – Creating site content that is relevant to your readers on a regular basis. If you do this, both people and search engines will come to regard you as an authority on your subject, and whenever they need information about it, they will turn to your website first.
By following these steps and carefully crafting SEO-friendly content that works for search engines your company can start attracting more website visitors and ultimately more conversions.
To see more tools on producing SEO-friendly content simply click here. Alternatively you can Contact Webresults.ie today and one of our SEO consultants will take you through further processes on effective content writing.
(Source: Holly Cordner @ SEO.COM| Date Published: 21st March 2012)