Entries by Rosey Broderick

What are Negative Keywords?

Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly the searches that will bring […]

Adwords – Tips on Improving Your Quality Score

What is Quality Score within AdWords? The Quality Score is the rating Google give regarding the quality & relevance of both your KeyWords & AdCopy. It is used to determine CPC (Cost Per Click) & is multiplied by your max bid to determine an ad rank within the auction process. It’s important to ensure that your […]

Tips To Make PPC A Success

Pay-per-click campaigns, or PPC for short, allow you to purchase clicks to your website from users who have searched for particular keywords on the Internet. Generally speaking, you’ll be driving traffic using this method to some website that will be making you money, so you’ll have an initial investment in the money you’re paying for your traffic, and […]

Conduct Your Own PPC Audit In 5 Minutes

A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get.  There are only 5 simple steps to a PPC audit and here they are with a brief explanation of […]

Web Analytics Segmentation Tips

With so much data available, how do you know which is useful to you?  One of the greatest ways to get information about your customers is to segment them into different groups.    Here are some great ways to segment your customers:

5 Top Tips to Convert Your Website Visitors into Paying Customers

Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers. The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to […]

Why PPC Cannot Be Ignored By Small Businesses

People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible.  Due to the use of SEO, some people forget about the other option available, […]

Advantages of PPC

1. Instant Results Once the ads and keywords are set up the campaign can go live immediately. This results in an instant increase in your web presence on search engines for key terms that your campaign is based around. Getting instant results can also be very beneficial for seasonal campaigns.