We are frequently asked by businesses with multiple locations or branches how best to structure their Facebook presence. To address their key concerns, we have compiled answers to their key questions, as follows: Whats the best strategy for managing multiple locations on Facebook? Like any digital activity, the key is to establish which strategy will […]
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
Google Ads extensions can increase your CTR by up to 20% according to Google. So why aren’t you using them? Or if you are, are you using them to their maximum potential? Extensions effectively give you more space on the search results page. It gives you the opportunity to make your ad as relevant as […]
Here are the 10 key PPC KPIs to use. 1. Clicks: How many people clicked on your ad. If your ads are not getting clicks, you are using the wrong keywords or your ads are not compelling enough. These 3 factors are the key to the success of your campaign, as without clicks […]
Google Ads extensions can increase your CTR by up to 20% according to Google. So why aren’t you using them? Or if you are, are you using them to their maximum potential? Extensions effectively give you more space on the search results page. It gives you the opportunity to make your ad as relevant as […]
It’s the festive season, and for eCommerce businesses, that means one thing; It’s “Go!” time. Google Shopping has proven itself to be invaluable to retailers. According to a Smart Insights, Google Shopping ads (also referred to as Product Listing Ads) now account for 76.4% of all retail search ad spend, and are responsible for […]
We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]