Entries by Rosey Broderick

Top 5 Tips To Optimise Your Google Shopping Feed

It’s the festive season, and for eCommerce businesses, that means one thing; It’s “Go!” time.   Google Shopping has proven itself to be invaluable to retailers. According to a Smart Insights, Google Shopping ads (also referred to as Product Listing Ads) now account for 76.4% of all retail search ad spend, and are responsible for […]

How Do SEO And SEM Work Together?

We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]