Entries by Rosey Broderick

The Top Google Ad Extensions To Optimise Your Campaigns

Google Ads extensions can increase your CTR by up to 20% according to Google. So why aren’t you using them? Or if you are, are you using them to their maximum potential? Extensions effectively give you more space on the search results page. It gives you the opportunity to make your ad as relevant as […]

Top 5 Tips To Optimise Your Google Shopping Feed

It’s the festive season, and for eCommerce businesses, that means one thing; It’s “Go!” time.   Google Shopping has proven itself to be invaluable to retailers. According to a Smart Insights, Google Shopping ads (also referred to as Product Listing Ads) now account for 76.4% of all retail search ad spend, and are responsible for […]

How Do SEO And SEM Work Together?

We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]