Enterprise Ireland Online Retail Scheme

Enterprise Ireland Online Retail Scheme

What is the Enterprise Ireland Online Retail Scheme?

The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities.

The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as costing €12,500, Enterprise Ireland will cover €10,000 (which is the minimum cost and grant allowed. The maximum grant is €40,000).

So what does this mean for your business?

It means that, from as little as €2,500 investment, your business can enter into the world of eCommerce and online marketing. Activities carried out by WebResults that would be covered by the grant include:

Research:

This includes analysing your current and potential online presence and opportunities. We will explore your market and learn about your brand, target audience, products or services and more. We will also present you with options in terms of the tools, applications and platforms you can use to drive your business forward. This will help you make informed decision in regards to how you want to proceed.

Strategy development:

  • Development of a written digital strategy and a roadmap for implementation including resource and business process considerations
  • Identifying how the company’s value proposition should be demonstrated online, what aspects should be emphasised and how best to present this
  • Ensuring that your business’ online presence is being fully utilised / optimised to fulfil its overall potential, supporting the overall business strategy
  • Consideration of omni-channel offering (including marketplaces and social media)

Implementation:

  • Optimising the company’s online presence to ensure domestic and international visibility (e.g. web enhancement and localisation, associated business process enhancements, search engine optimisation etc.)
  • Enhancing related “back end” systems (e.g. product presentation, supply chain management, systems integration to improve consumer experience etc.)

How can WebResults help you?

We have been involved in the world of digital marketing for over 20 years. In that time, we have learned what methods, tools and channels work and more importantly, what does not. Put our expertise to work for your business. If you want to survive and thrive during this COVID-19 crisis, talk to us today about your application. Call us or fill out our callback form and we will reach out to you.

Web Analytics Explained

 

Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. 

Web analytics tracks so many different types of website data and analysing these will help you to make informed decisions on website design and optimization, and ultimately maximises your return on investment (ROI). 

Some of these are:

Page Views: Called ‘hits’ or impressions a lot of the time. This metric will show you the amount of times your site has been viewed within a certain timeframe.

Entry and Exit Page: This will show you what page a visitor landed on and what page they left your site from. It is a good metric to look at as it may help you understand why people are leaving your site.

Bounce Rates: This is the percentage of ‘single-page’ sessions, which refers to the amount of people that visited your site but left without interacting with it.

Locations: This shows where the users are viewing your site from. It can be very useful for marketing and strategic purposes.

Device usage: This shows whether a user is viewing your site on a desktop or mobile device. Again, this can be very useful for marketing purposes, and can also indicate whether your site is mobile friendly, which is critical to modern-day internet businesses and websites.

Organic vs. Paid Sessions: This metric will show you how users got to your site, whether they clicked one of your ads or just simply found you through the Google search. This is important in terms of developing your channels and identifying where you are getting the most return.

Search Queries: This shows what people are words people are searching that bring them to your site, it is very useful when adding keywords or negative keywords. 

Users by gender or age: These metrics are both very useful for marketing as it will help you design your ads appropriately.

 

Web analytics takes out any guessing you may have done in the past and shows you exactly who is visiting your site, what they do when they are there and how they ultimately got there. Keeping track of your web analytic is so important to stay relevant and on top of your respected sector. 

SEO SEM Searches

How Do SEO And SEM Work Together?

We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads?

However, investing in both SEO and PPC advertising (also known as SEM) simultaneously can dramatically increase your business’ revenue, traffic and conversions.

First of all, it is important to highlight the differences between organic search (SEO) and paid search (SEM/PPC).

Google Ads and SEO services

SEO/Organic Search:

Search Engine Optimisation is all about the long-term health of your digital presence and strategy. If you follow SEO best practices, your site is more likely to appear in organic (unpaid) searches.

SEO is the foundation of good SEM (Search Engine Marketing) and when you have them harmonising perfectly, you will drive high-quality traffic and leads as well as improve your site’s conversion rates. SEO incorporates everything from using keywords throughout your site to the User Experience and performance of your site on mobile.

Once you have an SEO-friendly site and sponsored ads that are using the right keywords, you have a better chance of showing up at the top of paid searches. But you need to have your SEO in place in order for Google to see you as a credible website.

SEM/Paid Search:

One of the biggest strengths of SEM is that it can deliver success and growth quickly. If your website/business is reasonably new, you can prioritise your paid search efforts first, as it can take a while for SEO rankings to become established. However, do not ignore your SEO during this process. Think of SEM as a platform to launch your search efforts, and SEO as a way of maintaining a strong and healthy digital presence.

It is important to note that having PPC ads running does not do anything for your site’s SEO. However, by improving your SEO, you can make your PPC costs more efficient.

How Do SEO And SEM Work Together?

In very simple terms, if your organic rankings are strong and your paid efforts are optimised, you will dominate Google’s SERP (Search Engine Results Page).

For example, if your business sells hammers as its main product, prioritise hammers (and associated terms such as “claw hammers”, “mallets” etc.) in your keyword strategy, both in an organic and paid context. What that means is, make sure your site pages are built with your priority keywords in mind. This includes everything from your page content to your alt, image and meta tags, captions, URLs, etc. This will improve your organic search results.

But what’s the point in appearing twice on a search engine page?

Paid search ads help you recover any missed opportunities. A study by Google found that when search ads for a keyword were paused, approximately 89% of traffic generated by these ads were not replaced by the organic rankings. That means that, even if your site is ticking all of the SEO boxes in terms of keywords, it’s very possible that you will be missing valuable traffic and thus, potential customers.

By relying on PPC, you’re recovering clicks and interest from searchers that you might have otherwise missed. Even if you aren’t ranking #1 naturally, PPC can help you draw in traffic from those looking for your products or services, often at a small cost.

Remember, by the time a person is conducting a search on a product, they have more than likely reached the “intent” stage and are asking to be converted. That is why search marketing is so important and so valuable.

Conclusion

While SEM can help deliver fast results, SEO is imperative to building and maintaining a successful digital marketing strategy for your business.

By following SEO best practices, you will not only enhance your chances of ranking organically in search engine results (thus driving free clicks to your site), but it will also lend your site credibility in the eyes of Google (which is the primary search engine used by approximately 81% of the entire web population). This means you will see higher levels of valuable traffic on your site and thus, bring your business to the next level.

Are you interested in Google Ads, SEM or SEO services? Contact us today at info@webresults.ie and talk to our team.

How To Increase Website Traffic

How To Increase Website Traffic

You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more

How To Increase Website Traffic

How To Increase Website Traffic

You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more

How To Increase Website Traffic

How To Increase Website Traffic

You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more

How To Increase Website Traffic

How To Increase Website Traffic

You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.

Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.

So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.

1.       Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.

2.       To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.

3.       Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.

4.       Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.

a)      Do your keyword research and make sure you target relevant search terms.

b)      Optimise the post including an image, Meta tags and H1 tags.

Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.

Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips

How To Increase Website Traffic

How To Increase Website Traffic

You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.

Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.

So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.

1.       Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.

2.       To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.

3.       Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.

4.       Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.

a)      Do your keyword research and make sure you target relevant search terms.

b)      Optimise the post including an image, Meta tags and H1 tags.

Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.

Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips

How To Increase Website Traffic

How To Increase Website Traffic

You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.

Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.

So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.

1.       Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.

2.       To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.

3.       Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.

4.       Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.

a)      Do your keyword research and make sure you target relevant search terms.

b)      Optimise the post including an image, Meta tags and H1 tags.

Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.

Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips

Content Marketing in 2014

PPC tips, ppc advice, google adwords tips, keyword tipsLast year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information compelling, interesting, helpful – will people pass it on to others because they think it will bring benefit to their connections?

How do you create an effective content marketing strategy for your business.

1. First of all, if you have a website but no blog it might be a good time to implement a blog. Think about how a blog can add value to your web presence.Will a blog on your website bring more benefit (e.g. blog.yourwebsite.com or http://www.yourwebsite.com/blog) or should you set up an external blog on a blog site e.g. yourcompanyname.wordpress.com. If you have a news/info area already on your website where you can add new content, then an external blog will drive traffic into your website and create valuable links for the search engines. If on the other hand, you don’t have an updateable area on your website, you can attach a blog to your website to build out the content on you website. With any activity be clear about your objectives and what you want to achieve from that activity.

2. Make sure you know your audience. What are they looking for? What are the problems they need solved? What can you do to make their life easier? It is important that you help your prospective customers by giving them information that they will find useful. It is about holding the interest of your reader and putting yourself in their shoes.

3. What sort of content are you able to offer your potential customers – will it be text articles, pdf downloads, videos, eBooks etc .Maybe you can create a nice infographic about changes within your industry? Or maybe a downloadable eBook of tips and trends for your particular niche. Can you use images, ask questions. What type of content will engage with your target market? Make sure your content is always unique and that it is speaking to your customers.

4. You now need to plan your content around specific dates of the year relevant to your business. Have a content calendar in place and decide who in your organisation is going to write each article and what content piece will be written for that time of the year. For instance, Valentine’s Day is coming up soon and if you have an ecommerce store that sells gifts, flowers, trips away etc it is now time to start planning your content around these areas. Consider outsourcing article writing to a third party content marketing provider if you won’t get around to it. The key is to build a schedule and a routine and stick to you. Once your followers expect content, don’t let them down. The search engines will reward you for regular, relevant content focused on the keywords that are important to your business.

5. Adapt your content to the right audience. If you are sharing your content across various channels, be sure to customise it to suit the audience in question.That infographic we talked about earlier will not get the same reaction on Facebook as it would on Twitter for instance. So create different types of content for each internet platform.

6. Finally, a vital part of your content marketing strategy will be the tracking of activity around your content. How many people clicked that article link on your website? How many people viewed that video on Facebook? How many times was that whitepaper downloaded on Twitter? Did any of this traffic become a customer for your business? Which platform drove the highest quality visitors to your website? ……You get the idea.

At Webresults.ie we identify the right digital marketing strategy for your business in order to achieve maximum results for your business and increase your online revenue.

We can work with you through our outsourced services or if you would like to bring the skills in-house find out more about our Web Mentor Programme where we guide you and ensure your time is focused on activities that will drive results.

If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.

Filed under: Blogging, SEO Tagged: Blogging, Search Engine Optimisation, seo ireland, web marketing