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Web Analytics Segmentation Tips

With so much data available, how do you know which is useful to you?  One of the greatest ways to get information about your customers is to segment them into different groups.    Here are some great ways to segment your customers:

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5 Top Tips to Convert Your Website Visitors into Paying Customers

Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers. The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to […]

Why PPC Cannot Be Ignored By Small Businesses

People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible.  Due to the use of SEO, some people forget about the other option available, […]

Advantages of PPC

1. Instant Results Once the ads and keywords are set up the campaign can go live immediately. This results in an instant increase in your web presence on search engines for key terms that your campaign is based around. Getting instant results can also be very beneficial for seasonal campaigns.

PPC Online Advertising – Problems and Solutions

PPC online advertising has been around for years and is continuing to grow. New advertisers are jumping on the bandwagon to run paid ads with the most popular platform continuing to be Google AdWords. There are a few problems new advertisers need to be aware of when entering into PPC online advertising.

Pay Per Click Advantages

Pay Per Click is quite a unique way of advertising in the new world. For example, it is completely exclusive to the internet, and it works in a way probably never thought possible before. There are three Main advantages to using this type of advertising;