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What are Negative Keywords?

Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly the searches that will bring […]


Adwords – Tips on Improving Your Quality Score

What is Quality Score within AdWords? The Quality Score is the rating Google give regarding the quality & relevance of both your KeyWords & AdCopy. It is used to determine CPC (Cost Per Click) & is multiplied by your max bid to determine an ad rank within the auction process. It’s important to ensure that your […]

Tips To Make PPC A Success

Pay-per-click campaigns, or PPC for short, allow you to purchase clicks to your website from users who have searched for particular keywords on the Internet. Generally speaking, you’ll be driving traffic using this method to some website that will be making you money, so you’ll have an initial investment in the money you’re paying for your traffic, and […]

Conduct Your Own PPC Audit In 5 Minutes

A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get.  There are only 5 simple steps to a PPC audit and here they are with a brief explanation of […]