All getting a bit too much? Here are 3 reasons why you should consider outsourcing your Google Ads management.

 

 

Managing your Google Ads takes time and dedication. As you grow, this workload is only going to get bigger and bigger. So, maybe it’s time to outsource it to a dedicated Google Ads company such as WebResults. Here are some things to keep an eye on if you want to maximise your ROI. 

 

  • Time

 

 

 

As I just said managing your Google Ads takes up a lot of time and effort. As your business grows you may be finding yourself dedicating too much time to your Google Ads management. Advertising online is essential but running a business involves so much more than just that. Outsourcing the maintenance and management of your PPC management could free up essential time you could be dedicating to getting new clients and therefore growing your business.

 

 

  • Cost

 

 

While you may think the resolution to your problem is just hiring a new in-house marketing manager, it might not be the right fit. Sit back and evaluate it. You hire one new marketing manager, pay them a salary, benefits etc. You may have to train them in on your systems and they may have to get up-to-date with Google Ads. If you outsource this to an agency, they will have multiple people working on your account, they already know their systems and they are already Google Ads experts. This is something you will have to take some time to calculate but more often than not it can work out costing the same amount and again it will free up your precious time.

 

 

  • Falling Behind

 

 

In reality most SMEs are outsourcing their digital marketing management. Keeping on top of all the constantly changing trends and strategies is what will keep you ahead of the competition. Specialised agencies will always be on top of these ever-changing trends and therefore should keep you competitive. At the end of the day, they are experts.

 

So, whether you’re finding yourself using up too much precious time, spending too much or falling behind your competitors, you really need to take a step back and think “should I just get an agency?”  If you choose the right one,we guarantee you will see an increase in productivity and ultimately an increase in ROI.

If you are interested in talking to us about your Google Ads account, call or email us today for a free account review and find out what we can do for you.

5 Top Tips to Convert Your Website Visitors into Paying Customers

Here are some of the basic elements required to turn your website traffic into paying customers. Read more

5 Top Tips to Convert Your Website Visitors into Paying Customers

Following on from our last article ‘How to Increase Website Traffic’ we will Website Conversionsexplore some of the basic elements required to turn this traffic into paying customers.

The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.

However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.

  1. Know Your Target Audience

Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.

  1. Make Your Website User Friendly

Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.

Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.

  1. Focus On Your Customers’ Pain Points.

Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.

  1. Use Clear Language.

Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.

A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.

  1. Make Sure Your Products or Services Are Competitively Priced.

Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.

Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.

Filed under: Ecommerce, Website Conversions, Website Usability Tagged: advice, Converting Site Traffic, digital marketing, internet marketing, Online Marketing, online web presence, web marketing, Website Conversions