PPC Advice – Negative Keyword Strategies

Keyword Strategy

In order to maximize the potential for converting visitors to buyers on your website, the use of negative keywords can be the most powerful tool. What negative keywords do is prevent those clicks that you don’t want from occurring. So that reduces your expenses on PPC campaigns and ups the quality of the visitors that result from the remaining clicks. Read more

Keyword Research, SEO Vs PPC

Keyword research for SEO and PPC can be quite different, you have to consider your goals for each one and what you are trying to achieve.  Then, you have to think about the keywords and how you plan to use them.

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Understanding Free Keyword Tools Online

Keyword research is not easy, especially if you are not trained it and don’t have the know-how to start a keyword analysis.  That is why we are trying to help by suggesting some great, and more importantly free keyword tools that are available to use online.

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Market Samurai – Adwords Tool

Deciding exactly how much to bid for a keyword on Google Adwords can be a complicated business. There are many factors to consider. But the most basic thing you need to understand is what is the highest amount that you can bid for a keyword, and still make a profit? Read more

Google Insights

Google Insights is a great tool for forecasting, trend analysis and gaining competitive insights in to what people are searching for. Google Insights provides up to date patterns of what people are searching for around the world. This tool will allow you to compare search volume patterns for multiple keywords across a number of different categories. It will also allow you so choose specific time frames and select your geographic region.  Google Insights will allow you to: Read more

Negative Keyword Tool

For a successful PPC Campaign it is imperative to use relevant keywords in your pay-per-click advertisements so you can attract search engine users who are likely to become customers. Read more

Google Keyword Tool

The Google Keyword Tool allows you to construct extensive and relevant lists of keywords lists which can help you for both SEO and PPC purposes. The keyword tool generates a list around some key terms that are inputted providing additional suggestions for keywords for both your website and/or yourPPC campaign. The tool allows you to check the popularity of keywords which helps determine the most frequently searched key terms. This is highly beneficial for SEO as it assists in deciding which terms to use on your website to maximise web presence. Additionally it helps review traffic estimations to your website on the basis of these keywords. Read more

Google Traffic Estimator

This tool is designed to give you keyword search traffic and cost estimates at a glance. Simply enter the keywords, budget parameters and regions to find the cost, clicks and position of your ads. To use the Google Traffice Estimator, follow these simple steps. Read more

AdWords Editor & its Benefits

AdWords Editor is a free Google application that makes managing your AdWords campaigns easier and quicker.  It allows you to update and edit your campaigns and then upload the changes to your AdWords account. Other benefits and features of AdWords Editor include:

  • Work Offline -It allows you to work offline on changes and then upload them at a later stage
  • Avoid mistakes -You don’t need to worry about mistakes as no changes are implemented until you post them
  • Easy to undo – changes are easily undone by simply selecting the changes and reverting it.
  • Bulk changes – You can make a large amount of changes in just a few steps for example add multiple keywords
  • Copy and move items – It is easy to copy and move items between ad groups and/or campaign including keywords and ads. You can also copy and move ad groups to different campaigns. This can save a significant amount of time
  • Navigation – It is easy and quick to navigate around
  • Save snapshot – It allows you to save a snapshot of the account which includes statistics for a chosen period of time
  • Avoid duplicate keywords – It helps you find duplicate keywords in the same ad group or in other ad groups, this ensures that you are not bidding against yourself
  • Negative keyword management – is made easier as multiple one can be uploaded at a given time

Whether you are new to Google AdWords or have been using it for years, AdWords Editor is an essential tool that every PPC Marketer should be using. It can save significant time when managing a campaign. The WebResesults.ie team are experts in using AdWords Editor to help both improve and manage Google AdWords Campaigns. We are currently running a Google AdWords management special offer, for more information on our PPC Services please contact WebResults.ie.

Back to School With Your PPC Campaign

It’s not just our kids that are back to school, it’s us that should be as well, focusing on our PPC campaigns.  Now that holiday season is over, it’s time to focus on your campaigns and make sure they are a healthy as they can be.

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