The study which was recently released by Google outlines the implications, benefits and affects of using ppc advertising on organic search. From the research conducted Google found that paid search ads can give you an 89% lift in site visitors – above and beyond traffic you would normally expect from your organic listings.
In order to maximize the potential for converting visitors to buyers on your website, the use of negative keywords can be the most powerful tool. What negative keywords do is prevent those clicks that you don’t want from occurring. So that reduces your expenses on PPC campaigns and ups the quality of the visitors that […]
Keyword research for SEO and PPC can be quite different, you have to consider your goals for each one and what you are trying to achieve. Then, you have to think about the keywords and how you plan to use them.
Keyword research is not easy, especially if you are not trained it and don’t have the know-how to start a keyword analysis. That is why we are trying to help by suggesting some great, and more importantly free keyword tools that are available to use online.
Deciding exactly how much to bid for a keyword on Google Adwords can be a complicated business. There are many factors to consider. But the most basic thing you need to understand is what is the highest amount that you can bid for a keyword, and still make a profit?
Google Insights is a great tool for forecasting, trend analysis and gaining competitive insights in to what people are searching for. Google Insights provides up to date patterns of what people are searching for around the world. This tool will allow you to compare search volume patterns for multiple keywords across a number of different […]
For a successful PPC Campaign it is imperative to use relevant keywords in your pay-per-click advertisements so you can attract search engine users who are likely to become customers.
The Google Keyword Tool allows you to construct extensive and relevant lists of keywords lists which can help you for both SEO and PPC purposes. The keyword tool generates a list around some key terms that are inputted providing additional suggestions for keywords for both your website and/or yourPPC campaign. The tool allows you to […]
This tool is designed to give you keyword search traffic and cost estimates at a glance. Simply enter the keywords, budget parameters and regions to find the cost, clicks and position of your ads. To use the Google Traffice Estimator, follow these simple steps.
AdWords Editor is a free Google application that makes managing your AdWords campaigns easier and quicker. It allows you to update and edit your campaigns and then upload the changes to your AdWords account. Other benefits and features of AdWords Editor include: Work Offline -It allows you to work offline on changes and then upload […]