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What does a PPC agency do? – Here are 5 things a PPC agency should do for your business.

A PPC agency is there to take all the weight of Pay Per Click ads off your shoulders, and this is not just exclusively setting up a Google Ads campaign for you. It should include all of the ad strategies, design, SEO and the constant analysis of how your ads are performing.  Agencies will do this by taking care of the following tasks on your behalf:

 

  • Keyword Research

Understanding how people are searching for products or services is essential when it comes to PPC. An agency will keep up to date on these ever-changing trends to make sure potential customers will see your ads when they search for a product or service you provide. 

 

 

 

  • Landing Page Design 

 

A landing page is the first page a potential customer sees when they click an ad. These pages are the most important part of a website as they are the deciding factor on whether the consumer stays (and potentially converts) or leaves the site as quickly as they’ve arrived. Designing these pages is an art which PPC agencies should have mastered. A strong landing page will increase your sales and therefore your ROI.

 

  • Targeting Channels

 

Deciding where you want to advertise can be extremely important depending on your product or service, whether this is Google Ads, Display Ads or Social Media. A PPC agency will be able to decide what channel is the best fit for you. 

 

  • Competition Analysis

A PPC agency should always be looking at what your competitors are doing, whether this is the type of ads they are running, the keywords that is giving them the best results or where they are advertising. Keeping on top of the competition is essential in discovering any potential gaps and how to optimise them to increase your ROI.

 

  • Campaign Optimisation

 

Constant monitoring of your campaign structure and optimising based in your top performing keywords is a must. Think of it this way, if 15% of your keywords are bringing in 90% of your business then you would want to focus most of your budget on them to maximise your ROi

 

The overall main goal of a PPC agency is to get your ads to where your customers will see them, which should then increase your sales and therefore overall profits. 

If you are interested in talking to WebResults about your Google Ads or Social Media Ads call or email us today for a free account review and find out what we can do for you.  

PPC trends – 4 things to expect in 2020

 

As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020.

 

  1. Much more Automation in Google Ads

Having computers do the work for you sounds great, doesn’t it? While this may be true to some degree, PPC advertisers need to be careful about how far they go with this. This will be the year that we need to meet AI head on and use it to drive ourselves forward. If not, your business could fall behind and end up playing catch-up.

 

Google Ads has been encouraging advertisers to let them take the reigns on their campaigns. This is helpful to a certain degree. What you have to remember is that Google want as many clicks as possible, because at the end of the day, it’s how they make their money. So, what we advise is to not give them complete control. Create your own Google Ads custom rules to optimise bids, budgets, marketing lists, etc. and that way, you can use automation to ensure you get the best value for money.

 

  1. Optimisation score now includes Display campaigns

Starting in December of last year, Google Ads have expanded their optimisation score to include Display campaigns, as well as Search and Shopping campaigns. It works in the exact same way as previously with scores ranging from 0% to 100%. An optimisation score of 100% means your campaign is running to its full potential.

This change ties into the increased volume automation in Google Ads and, as said before, it can be incredibly helpful for advertisers but only when used correctly. Don’t get sucked into thinking everything Google recommends is for your benefit. Remember, Google wants to make money too.

  1. Improved Audience Targeting/Segmentation

Audience targeting or segmenting refers to the ability to choose who exactly sees your ads depending on their location, age, sex, buying habits, clicking habits and a whole range of other factors. With the help of ever-improving AI, Google Ads is making this a lot more efficient and therefore, they have made it a lot easier for PPC advertisers to target exactly who they want.

In 2020, Google Ads will continue to grow their machine learning which will help us create highly personalised ad campaigns and improve your target market strategies.

 

  1. Rising CPCs (Cost-Per-Click)

One negative trend that we expect to see for 2020 is an increase in CPC.  Google has 5.6 billion searches per day, and this number is only growing. Thus, using Google Ads as your main marketing tool is essential. SERPs (Search Engine Results Pages) are becoming more competitive and organic searches becoming harder to find. This means that big corporations will simply increase their spending on keywords and therefore, drive up the average CPC for everyone else.

 

Google’s forever changing trends can be a bit daunting to get your head around. If you find yourself stuck, confused or overwhelemd, maybe it’s time to think about outsourcing to an agency. If you choose the right one, we guarantee you will see an increase in productivity and ultimately an increase in ROI.

If you are interested in talking to WebResults about your Google Ads account, call or email us today for a free account review and find out what we can do for you.

PPC Services

Conduct Your Own PPC Audit In 5 Minutes

A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get.  There are only 5 simple steps to a PPC audit and here they are with a brief explanation of each.

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Why PPC Cannot Be Ignored By Small Businesses

People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible.  Due to the use of SEO, some people forget about the other option available, PPC or pay-per-click.

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Advantages of PPC

1. Instant Results

Once the ads and keywords are set up the campaign can go live immediately. This results in an instant increase in your web presence on search engines for key terms that your campaign is based around. Getting instant results can also be very beneficial for seasonal campaigns. Read more

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PPC Online Advertising – Problems and Solutions

PPC online advertising has been around for years and is continuing to grow. New advertisers are jumping on the bandwagon to run paid ads with the most popular platform continuing to be Google AdWords. There are a few problems new advertisers need to be aware of when entering into PPC online advertising. Read more