Information Courtesy of Google‘s comprehensive blog post on the new AdWords Experience.

The New Adwords Experience is designed to make reaching your target market significantly easier, thus increasing productivity. Read googles best practices for the new AdWords experience below:

1. No Changes To AdWords Management

Campaign management is the same, your AdWords experience is just about to get more productive!

  • Use predefined reports.

Helps you find the regular insights that you use so often to try and reach your customers.

  • Keep using the API and Editor as you always have.

2. Take advantage of features exclusive to the new experience

Allows you to reach users earlier in their process of buying your product or service.

  • Evaluate your ad text and extensions together

When adding extensions, you can view and evaluate your full ad, saves time and increases productivity.

  • Manage all of your audiences in the same place

New Audience Manager.

3. Get more done in less time

  • Create better campaigns, faster.
  • Keep better track of your bid adjustments.
  • Manage your extensions seamlessly.
  • Navigate quickly by hitting G, then T.

Google Tip

Use keyboard shortcuts by hitting ? anywhere in the interface. Learn how to navigate to specific parts of your account with two keystrokes.

4. Find the right insights

Use the Overview page to get insights about your performance at a glance.

Google will suggest the most important information about your goals and insights on your home AdWords page.

Add your most important reports to Dashboards.

Have your most important insights, stats and information on the same place on your dashboard.

Newly redesigned change history allows you to troubleshoot more effectively.

Information Courtesy of Google‘s comprehensive blog post on the new AdWords Experience.