Facebook is not the first social network but it is the most popular one. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your friends, Facebook can be (and is) used for business. You can use it to promote your products and services, to acquire new clients, or to get traffic to your site. Read more

Social media is still a low cost means of communicating your message across a variety of platforms; however there are a lot of platforms to choose from. Tools like geo-targeting and regional specific campaigns can help, but there are more tactics to use when trying to streamline your social media activities that many social media consultants are praising. Read more

Twitter today is still one of the fastest growing Social networks around and a great source of new business for your company. However a lot of companies using Twitter for business engage before they listen, promote before they research and interact before they develop relationships. Read more

It has recently come to light that 49% of senior marketing executives believe a localised marketing strategy can improve their business’s profitability. These marketers understand that a local campaign will make their message far more relevant for the consumer. Read more

NetworkedBlogs is a user-generated blog directory and syndication tools for publishers. Networked blogs software allows you to bring blogs and news sources direct to your Facebook, Twitter and mobile. It is currently one of the largest news apps on Facebook. Read more

TweetDeck is your personal browser for staying in touch with what’s happening now, it allows users to send, receive, search and schedule tweets as well as view other users’ Twitter profiles.  One of the main benefits it has for businesses is that it is a platform that connects you with your contactsacross Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare. This Social Media Tool provides a way to track many of your social media channels on one dashboard. TweetDeck is not only available for desktops but also as an App for iPhone, iPad, Android, PC and MAC. Read more

Hoot Suite is a social media dashboard that allows you to connect multiple social networks for managing social content. For example Facebook, Twitter, LinkedIn, WordPress and other social networks. It makes it easy to upload content to social networks as you can update all networks in one go.  It was launched in December 2008 by Invoke Media. Hoot Suite has a rapidly growing user base and have won awards including Mashable’s Open Web, Canadian New Media, and Shorty Awards. HootSuite has an array of features that make social media marketing easier to manage. Read more

Free social networking sites like Twitter, LinkedIn and Facebook are ideal for business networking. These sites will help your business capture sales by appealing to a wide range of potential customers. Read more

Social media is becoming an important aspect of marketing strategies. More and more business are using social networks such as Facebook and Twitter as a means to reach their target market directly. There are numerous benefits to using Social Media as part of your marketing strategy some of which include: Read more

YouTube is now averaging at one billion video views per day globally. In the UK alone, there is 1.25 billion views each month! YouTube is the second most popular search engine in the world after Google. It is estimated that there are 24hours worth of video uploaded every minute! Read more