Tag Archive for: online marketing

Enterprise Ireland Online Retail Scheme

What is the Enterprise Ireland Online Retail Scheme?

The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities.

The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as costing €12,500, Enterprise Ireland will cover €10,000 (which is the minimum cost and grant allowed. The maximum grant is €40,000).

So what does this mean for your business?

It means that, from as little as €2,500 investment, your business can enter into the world of eCommerce and online marketing. Activities carried out by WebResults that would be covered by the grant include:

Research:

This includes analysing your current and potential online presence and opportunities. We will explore your market and learn about your brand, target audience, products or services and more. We will also present you with options in terms of the tools, applications and platforms you can use to drive your business forward. This will help you make informed decision in regards to how you want to proceed.

Strategy development:

  • Development of a written digital strategy and a roadmap for implementation including resource and business process considerations
  • Identifying how the company’s value proposition should be demonstrated online, what aspects should be emphasised and how best to present this
  • Ensuring that your business’ online presence is being fully utilised / optimised to fulfil its overall potential, supporting the overall business strategy
  • Consideration of omni-channel offering (including marketplaces and social media)

Implementation:

  • Optimising the company’s online presence to ensure domestic and international visibility (e.g. web enhancement and localisation, associated business process enhancements, search engine optimisation etc.)
  • Enhancing related “back end” systems (e.g. product presentation, supply chain management, systems integration to improve consumer experience etc.)

How can WebResults help you?

We have been involved in the world of digital marketing for over 20 years. In that time, we have learned what methods, tools and channels work and more importantly, what does not. Put our expertise to work for your business. If you want to survive and thrive during this COVID-19 crisis, talk to us today about your application. Call us or fill out our callback form and we will reach out to you.