SEO is not about individual tools but is about combining a set of techniques that will all work together to improve your websites performance and rankings.
Listed below is a checklist of SEO tools that we at WebResults use to ensure that all are clients websites are optimised
1. SEO keyword research – this is the foundation of SEO, understanding key words that your target market use when searching for your product or services is essential to improve your rankings
2. Google Analytics account– this allows you to track and monitor all of the visits to your website, whether organic, paid, direct, referral. From this you can see what people are doing when they land on your site.
3. Goals & Funnels- setting these up can allow you to track conversions and determine where site visitors are veering off the funnel. This can help you establish changes that need to be made in order to keep visitors on the path and increase the possibility of reaching your goals.
4. Page titles and meta descriptions – These play an important role as they essentially are the ‘ads’ that appear organically. It is here where you have to convince searchers to click through to your site over others. It is here where you can inform the user what the page is about and also the search engines. This means your site will appear for the right keytterms and the right searches.
5. Webmaster tools accounts – this allows you to check indexing status and provides detailed reports on the visibility of your web pages to search engines. This can help you optimise visibility of your website.
6. XML sitemap – this works as a ‘guide’ for search engines as it signifies to them which pages are most important for them to crawl first and which pages are not so important.
7. Canonical tags – these inform search engines which version of your homepage they should be using. This is needed when sites have multiple domain names e.g. www.eample.ie, www.example.com, example. This can cause confusion among the search engines as to which domain they should be using.
8. Submit to paid directories – paid directories such as Yahoo.com, Business.com, BestoftheWeb.com, etc are highly authoritative websites. If these sites are linking to your website they act like a ‘vote’ to your website. Search engines give preference to links pointing to your website that are from highly authoritative sites.
9. Optimising on-site content – adding in key terms that were identified from the keyword research to content on all pages increases the chances of you appearing organically for these terms. Each web page should be optimised individually for specific keywords relevant to that page
10. Additional content – Building in additional content on to your website is a way of targeting keywords that you currently are not ranking for.
These are just some areas that should not be overlooked when engaging in SEO. There are many other activities that can be carried out to optimise your website even further. WebResults.ie offer a variety ofSEO services that can guarantee to improve your rankings on search engines. For more information please contact WebResults.ie