Learn more about your enemy
If you have competitors, and I’m sure you do, use analytics to do more research on them and their keywords so that you can try to out-perform them. If you can beat their PPC with yours, that is the best possible outcome and with your research using tools such as Keyword Spy to see which keywords they are using (outlined in an earlier article “Free Keyword Tools”) you may find it easier to get your campaign performing successfully.
- If they are using an analytics product
- If they are using click trackers
- If there is any testing software on the site