Social media analytics can be a bit awkward, but needs to be reviewed frequently by people who understand what they are doing and the data they deal with. It is useful, but needs to be handled with care. Like all things, reading social media analytics doesn’t have steps and must be reviewed and acted upon differently all the time.
Web Analytics is so important to monitoring how your business is doing. This article is a refresher course on the world of web analytics, so for those of you who have forgotten the 10 rules, here they are:
Web analytics is the measurement, collection and analysis of data relating to your internet website, online campaign, social media, mobile media or advertising. Data collected by web analysis tools is placed into reports so that it can be better understood. The purpose behind web analytics is to give us a greater understanding of our website and how to optimise it to performto its greatest capability. The reason it web analytics is helpful is because it does not just track hits to a site, but it also tracks user behaviour such as bounce rates etc.
In SEO, one of the most important things is understanding your website, and how your web traffic interacts with it. For this reason, web analytics needs to be a key part of any SEO strategy. Read more
Everyone knows they should be using Social Media to promote their business online these days and many companies are, and they have seemingly successful campaigns, in that they are posting regularly and achieving interactions on their pages in the form of comments, questions etc. But what most business owners want to know is: what is the ROI for all this time and energy they are inputting into their social media campaigns.
Event tracking is an activity that can be carried out within the ga.js portion of your tracking code to track user interaction with elements of a website like a Flash-driven menu or a widget you may have installed. You can find event tracking reports in the Content section of your Google Analytics reporting interface but before you start tracking anything you will need to do two things: Read more
Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead. The exuberance at the turn of the millennium was a distant memory, and going forward, transparency and accountability would be the law of the land. The biggest shops with the swankiest offices would still get by on their agency brands and long-standing relationships, but in the first decade of the 21st century, big changes were afoot.
When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism for more than 400 sources of social media data (including the most familiar suspects along with several more obscure sources most of us wouldn’t have thought to specify in an advanced traffic filter).
Sheer SEO is a useful SEO Analytical Tool that can be used by website owners and SEO professionals …and it’s free up to a point. I find this to be the easiest way of quickly assessing who is linking to a website and how valuable the links are, i.e. what PageRank boost does each link offer. Read more
One of the most common question circulating social media, forums and email is still “How do I get insights about Google Analytics data?” Many people have Google Analytics accounts for years, but they look only at page views or the number of visitors they get. In doing so they are bypassing a huge amount of analytics features which could be of benefit to their business. Read more
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