In SEO, one of the most important things is understanding your website, and how your web traffic interacts with it. For this reason, web analytics needs to be a key part of any SEO strategy.
The main reason web analytics is important for SEO is that, although rankings are important, SEO is closely aligned with user optimisation, or improving site usability. At the end of the day, having a site that ranks well, but which no one can use, does not do you much good.
In order to make sure your site is working well for your users, you should consider using web analytics. This is really not that hard to do. You can get a free account on Google Analytics, which is probably the most popular web analytics software available.
Once you integrate Google Analytics with your site, you’ll soon be able to do a complete website analysis with real data from your users. This is priceless. Rather than having to rely on second hand data from other site owners and their visitors, you’ll actually know what is happening on your own site, with your own visitors.
With this data, you should do a statistical analysis and see if your website is performing the way you want it to. If not, do a complete website analysis and figure out why it isn’t, and then work at improving those areas.
After you’ve taken steps to analyse your data, and improved your site, you’ll end up with happier users, which will help you, because when your users have a better experience, you gain more profit from your site.