Last week Google announced the release of AdWords Editor Version 9.0 which contains both improvements to functionality as well as additional feature. All of which will help improve efficiency when managing your AdWords account. Here at WebResults.ie we are finding these updates very effective and they have made AdWords Editor more invaluable.
Previous AdWords Editor problems and new updates:
- Problem: Having to edit excel sheet to match AdWords Editor – Reports downloaded from AdWords online were not ordered the same as Adwords editor so it was required to edit the columns before copy and pasting to Adwords editor.
Solution: Columns can now be uploaded in any order once the appropriate header are in place and data can now be imported directly so no need for copy and paste.
- Problem: Difficulty finding and viewing negative keywords , placements or audiences –
Solution: Now more easily locate and manage, instead of viewing this information within the Negatives tab, you now switch between displaying negative or positive keywords, placements, or audiences by clicking the Positives or Negatives switch on each item’s respective tab. You’ll also be able to select duplicate negatives with a single button.
- Problem: Difficulty managing multiple accounts.
Solution: AdWords Editor now offers sort and search for accounts, select and remove multiple accounts, and a new dropdown menu that displays recently accessed accounts, so that you can quickly switch from one to another.
New features of AdWords Editor:
- Version 9.0 now fully supports Ad Sitelinks. You can download Sitelinks data to your accounts in AdWords Editor, and you can import this information via numerous formats (CSV, XML or HTML file), or simply by using the Add/Update tool (similar to adding other data components in AdWords Editor).
- You can also target mobile devices at campaign level, this makes editing this information more manageable in conjunction with other changes.