Online PR involves reputation management on the web through media outlets, whereas online marketing focuses on spreading the word on services and products available for sale.
Online PRmanagement is equally as important as online marketing practices for a business.
Online marketing includes creating a message to broadcast through the internet. The goal of this form of marketing is to create an audience for a service or product. Creating a favorable view of a service or brand through social media marketing, a press release, and other forms internet advertising is how the message is delivered to an audience. Public relations helps keep the brand image controlled. In online PR, the brand becomes the authority on any and all information linked to the company. Damaging information, media missteps, and legal matters are best handled through the online marketing team to maintain a healthy brand image.
There are some tips for online PR that a brand should follow. Remembering to always stay ahead of the message is an important aspect of public relations. Timing of the delivery of any message is essential in crisis management. Cultivating an audience via online communities is critical to a brand’s ability to effectively respond to controversial information circulating about the company.
Online marketing is about advertising services and products, while online PR is about reputation management and crisis management for a brand. It is ideal that a strategy be in place for both, as the brand can only benefit from having both the image and the message under control.