These questions are questions you should ask yourself once you have completed your research phase and have collected data on what your campaign should be like, with information such as keywords, competitor campaign information etc.
With so much data available, how do you know which is useful to you? One of the greatest ways to get information about your customers is to segment them into different groups. Here are some great ways to segment your customers:
There are a few great ways to optimise your website further, let’s have a look at them!
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