Maximise Your Business Potential On The Web In 2014

SEO Tips 2014As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define some Key Performance Indicators (KPI’s).

 

Some key considerations when implementing your action plan.

 

Website

Get your website in order. Are you confident that your website will convert your visitors into leads/sales for your business? Have you monitored how people are interacting with your website? Are you offering clear, compelling calls to action?

 

Is your existing website mobile responsive? Can your website visitors easily read your content on whatever mobile devices they might be using without have to pinch and squeeze their screens?

 

If you are planning on moving your website or changing any urls, make sure to use 301 redirects to connect old links to the most relevant new pages. Failure to do so could result in a loss of rankings.

Integrate social sharing buttons on your site to make it easy for people to share. Post content to encourage people to retweet or respond or comment on Facebook. Using shares through social media will increase your visibility both to the search engines and your prospects more effectively than through manual link building efforts.

 

 

Content

Set out a clear schedule that focuses on content and ties your content to your search engine optimisation goals.
Content will form a big part of every marketer’s strategy in 2014. Google wants to create fulfilling content for all its users. This could be anything from text content and infographics to video in order to contribute to the overall user experience. Just make sure your content is relevant to your business and it is something that people can share. Set out a monthly content marketing strategy around your business and stick to it. You will reap the rewards through increased traffic to your website along with increased rankings.

 

Links & Social

There have been a number of algorithm changes from Google this year which have resulted in many websites seeing their rankings drop in the search engines. Many sites would have used spammy link building tactics to manipulate the search engines in the past which they now find has resulted in their website being penalised. Go through your links and see if you have any unethical links out there. We then suggest that you start to remove these links using the disavow tool. From now on, start to monitor your links to your site and use the disavow tool to remove any links that you feel are harmful to your site. Going forward, focus on building natural links, these are links created by people who share your content because they deem it to be relevant and useful.

 

Use the social networks to build relevant links into the content on your website.

 

Local Search

Google places a lot of emphasis on local search and is now beginning to display rankings from their own Google + social network. Get your business on Google + and ensure you link it to Google + Local (Formally Google Places).

2014 will all be about location and proximity targeting. Providing details of your business, hours of business, video and getting people to review your business on your Google + Local profile will not only enhance the user experience but will help your rankings on Google for local search.

 

At Webresults.ie we identify the right digital strategy for your business in order to achieve maximum results for your business and increase your revenue through the web.

We can work with you through our outsourced services or if you would like to bring the skills in-house, find out more about our Web Mentor Programme, where we guide you and ensure your time is focused on activities that will drive results.

 

If you would like to grow your business through the web in 2014, contact WebResults.ie now for a FREE review of your website.
We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.

 

Wishing everyone a Happy Christmas and successful 2014

Filed under: Uncategorized

Maximise Your Business Potential On The Web In 2014

SEO Tips 2014As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define some Key Performance Indicators (KPI’s).

 

Some key considerations when implementing your action plan.

 

Website

Get your website in order. Are you confident that your website will convert your visitors into leads/sales for your business? Have you monitored how people are interacting with your website? Are you offering clear, compelling calls to action?

 

Is your existing website mobile responsive? Can your website visitors easily read your content on whatever mobile devices they might be using without have to pinch and squeeze their screens?

 

If you are planning on moving your website or changing any urls, make sure to use 301 redirects to connect old links to the most relevant new pages. Failure to do so could result in a loss of rankings.

Integrate social sharing buttons on your site to make it easy for people to share. Post content to encourage people to retweet or respond or comment on Facebook. Using shares through social media will increase your visibility both to the search engines and your prospects more effectively than through manual link building efforts.

 

 

Content

Set out a clear schedule that focuses on content and ties your content to your search engine optimisation goals.
Content will form a big part of every marketer’s strategy in 2014. Google wants to create fulfilling content for all its users. This could be anything from text content and infographics to video in order to contribute to the overall user experience. Just make sure your content is relevant to your business and it is something that people can share. Set out a monthly content marketing strategy around your business and stick to it. You will reap the rewards through increased traffic to your website along with increased rankings.

 

Links & Social

There have been a number of algorithm changes from Google this year which have resulted in many websites seeing their rankings drop in the search engines. Many sites would have used spammy link building tactics to manipulate the search engines in the past which they now find has resulted in their website being penalised. Go through your links and see if you have any unethical links out there. We then suggest that you start to remove these links using the disavow tool. From now on, start to monitor your links to your site and use the disavow tool to remove any links that you feel are harmful to your site. Going forward, focus on building natural links, these are links created by people who share your content because they deem it to be relevant and useful.

 

Use the social networks to build relevant links into the content on your website.

 

Local Search

Google places a lot of emphasis on local search and is now beginning to display rankings from their own Google + social network. Get your business on Google + and ensure you link it to Google + Local (Formally Google Places).

2014 will all be about location and proximity targeting. Providing details of your business, hours of business, video and getting people to review your business on your Google + Local profile will not only enhance the user experience but will help your rankings on Google for local search.

 

At Webresults.ie we identify the right digital strategy for your business in order to achieve maximum results for your business and increase your revenue through the web.

We can work with you through our outsourced services or if you would like to bring the skills in-house, find out more about our Web Mentor Programme, where we guide you and ensure your time is focused on activities that will drive results.

 

If you would like to grow your business through the web in 2014, contact WebResults.ie now for a FREE review of your website.
We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.

 

Wishing everyone a Happy Christmas and successful 2014

Filed under: Uncategorized

Maximise Your Business Potential On The Web In 2014

SEO Tips 2014As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define some Key Performance Indicators (KPI’s).

 

Some key considerations when implementing your action plan.

 

Website

Get your website in order. Are you confident that your website will convert your visitors into leads/sales for your business? Have you monitored how people are interacting with your website? Are you offering clear, compelling calls to action?

 

Is your existing website mobile responsive? Can your website visitors easily read your content on whatever mobile devices they might be using without have to pinch and squeeze their screens?

 

If you are planning on moving your website or changing any urls, make sure to use 301 redirects to connect old links to the most relevant new pages. Failure to do so could result in a loss of rankings.

Integrate social sharing buttons on your site to make it easy for people to share. Post content to encourage people to retweet or respond or comment on Facebook. Using shares through social media will increase your visibility both to the search engines and your prospects more effectively than through manual link building efforts.

 

 

Content

Set out a clear schedule that focuses on content and ties your content to your search engine optimisation goals.
Content will form a big part of every marketer’s strategy in 2014. Google wants to create fulfilling content for all its users. This could be anything from text content and infographics to video in order to contribute to the overall user experience. Just make sure your content is relevant to your business and it is something that people can share. Set out a monthly content marketing strategy around your business and stick to it. You will reap the rewards through increased traffic to your website along with increased rankings.

 

Links & Social

There have been a number of algorithm changes from Google this year which have resulted in many websites seeing their rankings drop in the search engines. Many sites would have used spammy link building tactics to manipulate the search engines in the past which they now find has resulted in their website being penalised. Go through your links and see if you have any unethical links out there. We then suggest that you start to remove these links using the disavow tool. From now on, start to monitor your links to your site and use the disavow tool to remove any links that you feel are harmful to your site. Going forward, focus on building natural links, these are links created by people who share your content because they deem it to be relevant and useful.

 

Use the social networks to build relevant links into the content on your website.

 

Local Search

Google places a lot of emphasis on local search and is now beginning to display rankings from their own Google + social network. Get your business on Google + and ensure you link it to Google + Local (Formally Google Places).

2014 will all be about location and proximity targeting. Providing details of your business, hours of business, video and getting people to review your business on your Google + Local profile will not only enhance the user experience but will help your rankings on Google for local search.

 

At Webresults.ie we identify the right digital strategy for your business in order to achieve maximum results for your business and increase your revenue through the web.

We can work with you through our outsourced services or if you would like to bring the skills in-house, find out more about our Web Mentor Programme, where we guide you and ensure your time is focused on activities that will drive results.

 

If you would like to grow your business through the web in 2014, contact WebResults.ie now for a FREE review of your website.
We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.

 

Wishing everyone a Happy Christmas and successful 2014

Filed under: Uncategorized

Maximise Your Business Potential On The Web In 2014

SEO Tips 2014As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define some Key Performance Indicators (KPI’s). Read more

Maximise Your Business Potential On The Web In 2014

SEO Tips 2014As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define some Key Performance Indicators (KPI’s). Read more

Maximise Your Business Potential On The Web In 2014

SEO Tips 2014As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define some Key Performance Indicators (KPI’s). Read more

Cyber Monday – Busy day for online retailers expected.

Different Payment MethodsCyber Monday (sometimes called Mega Monday) has now become one of the busiest shopping days of the year with savy retailers using this day to highlight sales and discounts available online, as well as coming out with some creative marketing ideas to get us to spend our money and avail of all these limited time deals online.

Primarily a USA phenomenon Cyber Monday has now grown to be one of the biggest shopping days across the world with many shoppers using cyber Monday to purchase Christmas presents for loved ones.

With a lot of early deals available across the internet the hottest categories will surely be fashion and electronics with many hoping to snap up a heavily discounted iPad or smartphone.

Online shoppers are now more comfortable shopping on their mobile phone so it will be no surprise that many of these transactions will take place via Smartphone. Last year for instance, Amazon sold approximately 41 items per second online. This will no doubt grow this year again. For Online Retailers, Digital Marketing Activities can really drive your sales for the end of the year. There are many novel businesses like Christmasmadeeasy.ie, who take away the stress and pressure of preparing Christmas dinner. Are you taking advantage of the Christmas opportunity as an online retailer?

With much of the online sales activity due to take place between the hours of 6pm and 10pm on Monday we can be sure that this Cyber Monday will probably set a few records this year.

As an online retailer or a business where Christmas activity is a time when people tend to buy your products or use your services more than other times, it is an ideal opportunity for you to increase sales. There is still time to take advantage of the Christmas market, as people continue to purchase online and avail of services, over the next few weeks. There are businesses that will continue to offer the opportunity to purchase gifts even on Christmas day, for those who ‘forget’ to purchasing for their loved ones. Sites like allgifts.ie offer a full range of vouchers for all types of gifts and activities.

At WebResults.ie, we ensure you maximise the opportunity for your business. We can work with you to identify the best online channels to get your business on front of your key targets.

We will get your Google Adwords, Facebook, YouTube campaigns set up and running quickly. Contact us at WebResults.ie now.

Filed under: Online Shopping Tagged: cybermonday, onlineshopping, shopping

Cyber Monday – Busy day for online retailers expected.

Different Payment MethodsCyber Monday (sometimes called Mega Monday) has now become one of the busiest shopping days of the year with savy retailers using this day to highlight sales and discounts available online, as well as coming out with some creative marketing ideas to get us to spend our money and avail of all these limited time deals online.

Primarily a USA phenomenon Cyber Monday has now grown to be one of the biggest shopping days across the world with many shoppers using cyber Monday to purchase Christmas presents for loved ones.

With a lot of early deals available across the internet the hottest categories will surely be fashion and electronics with many hoping to snap up a heavily discounted iPad or smartphone.

Online shoppers are now more comfortable shopping on their mobile phone so it will be no surprise that many of these transactions will take place via Smartphone. Last year for instance, Amazon sold approximately 41 items per second online. This will no doubt grow this year again. For Online Retailers, Digital Marketing Activities can really drive your sales for the end of the year. There are many novel businesses like Christmasmadeeasy.ie, who take away the stress and pressure of preparing Christmas dinner. Are you taking advantage of the Christmas opportunity as an online retailer?

With much of the online sales activity due to take place between the hours of 6pm and 10pm on Monday we can be sure that this Cyber Monday will probably set a few records this year.

As an online retailer or a business where Christmas activity is a time when people tend to buy your products or use your services more than other times, it is an ideal opportunity for you to increase sales. There is still time to take advantage of the Christmas market, as people continue to purchase online and avail of services, over the next few weeks. There are businesses that will continue to offer the opportunity to purchase gifts even on Christmas day, for those who ‘forget’ to purchasing for their loved ones. Sites like allgifts.ie offer a full range of vouchers for all types of gifts and activities.

At WebResults.ie, we ensure you maximise the opportunity for your business. We can work with you to identify the best online channels to get your business on front of your key targets.

We will get your Google Adwords, Facebook, YouTube campaigns set up and running quickly. Contact us at WebResults.ie now.

Filed under: Online Shopping Tagged: cybermonday, onlineshopping, shopping

Cyber Monday – Busy day for online retailers expected.

Different Payment MethodsCyber Monday (sometimes called Mega Monday) has now become one of the busiest shopping days of the year with savy retailers using this day to highlight sales and discounts available online, as well as coming out with some creative marketing ideas to get us to spend our money and avail of all these limited time deals online.

Primarily a USA phenomenon Cyber Monday has now grown to be one of the biggest shopping days across the world with many shoppers using cyber Monday to purchase Christmas presents for loved ones.

With a lot of early deals available across the internet the hottest categories will surely be fashion and electronics with many hoping to snap up a heavily discounted iPad or smartphone.

Online shoppers are now more comfortable shopping on their mobile phone so it will be no surprise that many of these transactions will take place via Smartphone. Last year for instance, Amazon sold approximately 41 items per second online. This will no doubt grow this year again. For Online Retailers, Digital Marketing Activities can really drive your sales for the end of the year. There are many novel businesses like Christmasmadeeasy.ie, who take away the stress and pressure of preparing Christmas dinner. Are you taking advantage of the Christmas opportunity as an online retailer?

With much of the online sales activity due to take place between the hours of 6pm and 10pm on Monday we can be sure that this Cyber Monday will probably set a few records this year.

As an online retailer or a business where Christmas activity is a time when people tend to buy your products or use your services more than other times, it is an ideal opportunity for you to increase sales. There is still time to take advantage of the Christmas market, as people continue to purchase online and avail of services, over the next few weeks. There are businesses that will continue to offer the opportunity to purchase gifts even on Christmas day, for those who ‘forget’ to purchasing for their loved ones. Sites like allgifts.ie offer a full range of vouchers for all types of gifts and activities.

At WebResults.ie, we ensure you maximise the opportunity for your business. We can work with you to identify the best online channels to get your business on front of your key targets.

We will get your Google Adwords, Facebook, YouTube campaigns set up and running quickly. Contact us at WebResults.ie now.

Filed under: Online Shopping Tagged: cybermonday, onlineshopping, shopping