Whether you know it or not, rich content like videos are great for a website’s SEO. Knowing this alone may not be enough, so here are some of the benefits of video content on your website that you may not be aware of:
- They help people make decisions about the company
- Making your own videos helps to show your expertise and service better
- Videos give you a niche – especially if you make your own. Nobody else will have your video but you about your products/services
- They are great content on most social media platforms
There are a number of different types of videos that a company can have on their website, including:
- Product videos
- “How to” videos
- Reviews of products/services videos
- Spokesperson videos
- FAQ videos
Having a video is great, but always ensure you are keeping up with best practises on such activities. Have a look at videos on search engines to see what other people are putting on their site with searches that would be similar to your business. When doing this, you will see that most are “privately” hosted on sub domains of the site. The video should always be the most prominent thing on the page and generally requires its own page to give it the full attention it needs. This also helps with SEO as the video is the main thing that the search engines are looking at, and therefore it does not get lost in the mix and lose the focus it deserves. The second thing to remember, and it may seem a bit obvious, but always make sure the videos you have on your site are of a high quality as this will help customers to see that your business is of a high quality.
For the best search results when it comes to the search engines, it is very important to think about where to host your video. Sites like YouTube are good because they have a lot of link equity. If you are hosting this way, and placing the videos on social media platforms, then you are much more likely to increase your position on SERPs – as well as this they will also be searchable through your video hosting site.