On the web today, it’s highly important, and profitable, to know a little bit about the traffic on your website. If you can know how much web traffic you have, what they do on your site, what your conversion rates are, and other related information, you’ll be able to better optimise your site to receive the best possible results. A great tool that can help you keep track of all of this is Google Analytics.
Here’s a few tips to help you get the most out of Google Analytics.
1. Use it
The first tip for Google Analytics is to just use it. If you don’t, you’ll be reduced to operating your website by guesswork. There’s really no excuse not to use Google Analytics. It’s free, and the value you can get from using it can be tremendous.
2. Set up conversion rates tracking
One of the more important things you can do in Google Analytics is to find out how well your web traffic is converting. You can also use Google Analytics to find out what aspects of the website may be driving conversion and what aspects may be negatively impacting conversions. It is vital that you constantly monitor these web analytics and use them to tweak your website to achieve the optimum conversion rates for your business.
3. Find out where your web traffic is coming from
This is not only important to know, but it’s also fun to find out. Use the information you have access to in Google Analytics to establish which sources of traffic are the most effective and giving you the highest conversions. Once you know where your web traffic is coming from, you can customize your website to ensure the information is relevant to them and that it is addressing their needs.
Even if you only follow these three tips, you’ll be on your way to a much more successful website. The more you know about your website and its traffic, the better you’ll be able to maximize your profit.