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webresults digital mentor programme

What Is The Digital Mentor Programme?

Over the last 15+ years, we have designed and redesigned our Digital Mentor Programme to meet the ever-changing needs of businesses. 

The Digital Mentor Programme is plan of action that consists of four pillars:

  • Support
  • Structure
  • Accountability
  • Results 

WebResults works with your business to devise a relevant digital marketing strategy based on your business objectives and market. We then identify KPIs that are aligned with the results you want to see from your business’ marketing activities. We work with staff within your business to execute the digital marketing tasks, with agreed timelines and build the roadmap to achieve success.

webresults online coaching

 

How long does the Digital Mentor Programme last?

The Digital Mentor Programme runs for a minimum of 6 months, though many of our clients are still with us after several years. You stay as long as you are getting results and learning.  It involves setting out clear daily/weekly tasks and having phone or email support as you work through these tasks. We then schedule regular calls to track progress, monitor performance, set out tasks and next steps ensuring progression for the individual and growth for the organisation.

How does it work?

The programme commences with a fact-finding session over the phone where we set out to understand your business objectives and your team’s goals. We look at your existing profile on the web, establish what needs to be done in order to achieve your objectives and set out an action plan and roadmap to ensure we see success within the given time frame. We then go through this with you in detail and agree realistic timelines with you.

 

Our programme management system ensures you have full visibility on all tasks and time spent by both us at WebResults and your team, and it is always clear what tasks remain outstanding and what is completed, including the time each task took. It ensures that the time is being best spent on where you can get the best results. The latest versions of all shared files and information are also stored in this same system, providing easy access to all materials all the time.  

What areas will I focus on?

The programme focuses mainly on SEO, social media marketing and analytics, but is adapted to use the activities that are most relevant and important to achieve your digital marketing business objectives and your market. Google Ads is not included as part of the programme, ask us about our Google Ads Management services if you would like more info.

Digital Mentor Programme

This structured, measurable and transparent programme brings the digital marketing skills and expertise your business needs, in-house, to deliver ROI and the best results in your marketplace.

 

The Covid-19 pandemic presents huge challenges for many businesses, not just to drive revenue but also to manage teams remotely. The digital mentor programme is adapted to enable your business to build your profile, drive new leads or sales where your best revenue potential exists, using a proven structure. We have over 20 years business experience and digital marketing experience and will help you rethink your digital marketing strategy and put the most effective measures in place for your business to survive and thrive. Talk to us today and give your business a kick start through our Digital Mentor Programme.

host an online event

Host A Successful Online Event

In the current COVID-19 economic climate, one industry being hit the hardest is the events industry. Large gatherings are cancelled and the timeline for these bans is unknown, which makes this even more frustrating.

Thanks to technology, there are now multiple ways you can connect with your audience and ultimately, monetise your event. Here are some of our top tips to running online events like a pro.

 

Pick A Reliable e-Ticketing Platform

It is imperative that you pick a platform to allow people to buy a ticket or register for your event. It is absolutely pointless in applying a “hit and hope” methodology to your event, which is advertising it and hoping people will turn up. It is a much better idea to have a call to action that you can advertise (in this case, a link to your ticket page).

eventbrite online events

In our opinion, the best event platform to use is Eventbrite. It is very easy to manage from an organiser point of view. It is also very powerful and integrates seamlessly with Facebook and Instagram, meaning the user does not need to leave their app to buy a ticket (thus reducing the amount of clicks it takes to convert the visitor, which is a good thing). It makes it very easy to install a tracking pixel so you can count how many conversions are coming from that channel. It also carries huge weight in SEO terms, meaning that your event page will be more likely to rank at or near the top of search results. It provides in-depth reporting and insights. It allows free ticketing options, and also requires no initial outlay of money or a subscription from you. It simply takes its cut from your gross ticket revenue (and VAT if you are VAT registered) before depositing the amount in your account or PayPal. Though their fees are a bit higher than competitors, we think it’s worth it given the level of service provided.

Other cool event platforms we’ve used include Tito and Ticketsource. Remember, it is important to thoroughly research whichever platform you are considering using to ensure it meets your needs.

Be Social

 

social media online events

It might seem obvious, but put the work in when it comes to social media. This means a few things:

a) Get a hashtag going and stick to it
b) Use at least 6-10 hashtags on your Instagram posts
c) Tag people properly in your posts. There is nothing worse than a post with a list of speakers/performers etc., and not one tag, or worse, the wrong one. It helps your reach and familiarity amongst the people connected with your performers too.
d) Reply to each and every comment. I mean every comment, even the negative ones. Be sensible in your responses too. Use them as an opportunity to demonstrate that you are willing to go above and beyond for your attendees.

Essentially, you want your event to be advertised to as many people as possible, and in the modern era, that means social media. You will not only need time and dedication to capitalise on your social media audience, you will need a budget too. Put aside some of your budget for social media advertising, including boosting content that you share on your timeline. Know who you want to attend your event and target those people. Your event pages and social presence should instill confidence in your prospective attendees, so make sure it is treated with as much care and attention as you would give your website.

Be Visual

Online events, particularly webinars, can take some time to get used to. That’s why it is important to be visual as well as getting your spoken content perfect too. We find a presentation and/or video clips are very helpful in keeping the audience engaged. If you do decide to opt for a presentation, keep the following tips in mind:

a) Don’t have too much text on slides. Infographics or images work far better.
b) Tell me as well as show me. The slides should only contain the headline points, and you should be able to elaborate on these in detail.
c) Stick to your time limit. Don’t let this turn into a wedding speech that drags on for ages.

If you have performers in your event, make sure they are easy to see with little or no distracting objects in the background.

Have A Script Ready

Of course you want to be as natural as possible when you speak to your audience, but having a script, structure or running order is imperative to ensuring the event is a success. It will help you ensure you cover all the points you want to talk about, and also will help you stick to your time limit. Remember, everyone’s attention span has a limit, and it is important to ensure your event doesn’t drag on needlessly. It is also helpful to have a script in case something unexpected does arise, as it allows you to get back on track seamlessly.

Ensure You Have Good Wi-Fi

It might seem like an obvious point, but it is crucial. Make sure you have a strong wi-fi connection on a stable network. It might be an idea to make sure other unnecessary devices, such as phones and TVs that are not in use for the event, are not connected to the network at the same time you are hosting your event. Bad connections mean the visal feed or sound can drop out, and that is not the experience you want to deliver to your attendees.

Online events can be hugely successful, particularly in the Coronavirus climate, so make sure you market them to their full potential. There are endless opportunities to create some engaging and memorable events. Get creative and use your expertise to decide what you want to deliver, how you want to deliver it and then fill those (virtual) seats. There has truly never been a better time.

To find out more about how to maximise your event, call us or fill out our short contact form for a free, no-obligation discussion.