Is online marketing worth the effort? No matter how much time you spend building the perfect website, you need serious traffic in order to convert enough prospects into customers to keep the bills paid. A quick Internet search for online marketing strategies will reveal a lot of ways to re-invent the wheel, but its more efficient to exploit the killer apps that already exist – and for those interested in marketing and online PR, that means Google Adwords.
Google Adwords is a service that lets marketers and public relations professionals create simple ads that will be displayed when Internet users enter selected keywords in their Google searches. Ads also appear on pages related to your chosen keywords that display Google Adsense advertisements. You are only charged for your ad when a user clicks on it, meaning you pay to bring customers to your site, but you put your message in front of them for free. That is an amazing online PR opportunity.
Adwords provides a lot of features to optimise your experience. Marketers and public relations professionals can use Google’s keyword selection tool to select often searched terms. Controlling costs is easy – users simply set a budget and Adwords works within the limits you set. Interested in measuring your online marketing effectiveness? Adwords provides a full-range of statistics and reporting options. Ads can even be targeted to only appear to users in certain locations and ranges. No matter what your marketing needs, you cannot afford to ignore Google Adwords.