Google launched its new expanded text ads format in 2016, allowing a 2nd Headline & a longer description. AdWords will continue to accept new “traditional” text ads up until Jan 31st, 2017. After Jan 31st, your existing standard text ads will continue to run along with the new expanded text ads, but you will be no longer able to edit or create standard text ads.
Here are some tips on using the new expanded text ads straight from the horses mouth;
Click here for more on the new expanded text ads for Google AdWords.
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