Google Analytics is a great product for website owners, it’s simple to use and free which doesn’t come often in this day and age. There is so much information available, but most people barely use the data available at all. Secondary Dimensions is a feature available on GA, and here is a bit more information about it.
Dimensions in GA are “descriptive attributes/characteristics of an object that can give different values”. Dimensions include browser, exit page etc. Values are characteristics within these, these values provide metrics for analysis. Most reports from GA show one dimension but secondary dimensions are additional information that you can add to these reports to make them more concise for the information you are looking for. You can find these options in a dropdown menu on the top of the screen on your GA report. You can simply start typing the dimension you are looking for and Google will find it.
Adding these dimensions to your Google Analytics helps to gain more insight and information into areas you might like to monitor, so try to today and see if you can gain any information this way. For more information on Analytics and web marketing, contact us. For more information on this topic, click here.