YouTube is one of the most popular sites and in addition to all the fun there, YouTube offers many opportunities for promotion and getting traffic to your site. Similarly to Facebook and Twitter, in order to use YouTube successfully for promotion and getting traffic, you need to know the rules for this. Here are some tips how to promote yourself, your site, and your products and how to get free traffic from YouTube:
1) Post viral videos
There are millions of videos on YouTube. If you post a video nobody is interested in, this video will go unnoticed, as millions of other videos. The clue to getting traffic from YouTube is to post useful videos, or even better – viral videos. Viral videos are not only useful videos, but they also tend to appeal to large groups of people. If your video manages to get viral, people will promote it for you and the only thing left for you is to reap the benefits.
2) Create an interesting profile
Similarly to Facebook, Twitter, or any other social networking site, an interesting profile is a must. If people like your videos, they will check your profile to learn more about you. When they see that your profile is boring, they won’t bother more with you. You can make your profile a bit informal but don’t make it as if it were the profile of a crazy teenager – you are using YouTube for business, right?
3) Include your logo and website in the video
Your logo and your website URL are your major branding weapons. This is why you must include them in the video. You can include them in the beginning of the video or at the end. It is best to have your logo and URL throughout the whole video because this way you will be gaining lots of exposure but if you can’t do it (for instance because of artistic considerations), the beginning and the end of the video will suffice.
4) Post quality videos
As already mentioned, there is no shortage of videos on YouTube. Unfortunately, this also means there is no shortage of videos with poor quality. These videos are not favored by viewers, so if you want viewers to watch your videos, make sure that your videos don’t have crappy sound and/or blurred pictures. YouTube is not a board for professional videographers, so you can post amateur videos, but make sure their quality is decent.
5) Promote your videos
If your videos get viral, you are lucky but you can’t count on this. In order to get YouTube traffic, your videos need viewers. You can’t rely solely on the fact that viewers will find your videos – you need to promote them. Even viral videos will benefit from a promotion by you.
6) Make your videos search-friendly
One of the ways viewers find your videos is through search – both locally on YouTube and on search engines. This is why you need to make your videos search-friendly. To do this, include your major keywords in the title and in the descriptions. Also, pay special attention to the tags. List as many keywords as relevant in the tags, but beware that you don’t get spammy.
7) Post in series
Standalone videos can become a hit but it is best if you create series of videos and post them once a day/week. This way viewers will know that there will be more and they will be coming to check. Even if you don’t create series, at least try to post videos regularly – this builds audience loyalty.
8) Post video responses
Video responses are one of the unique things about YouTube and you should take full advantage of it. Search your niche, choose the most popular videos in your niche and post video responses to them. Just be careful that the response you post is related to the video you are responding to and don’t make your video response a blatant self-promotion.
9) Choose the right time to post your videos
On YouTube, timing is very important because there are peaks in traffic and times when there are not so many viewers. Weekdays (especially Wednesdays and above all – Thursdays) morning or early afternoon US time is the best time to post a general interest video. In order to have your video uploaded in the prime time, you need to plan a bit. Have in mind that for large videos and/or slow Internet connections the upload could take you an hour, so start early.
10) Keep your videos short
YouTube doesn’t impose limits on the length of videos it publishes but generally long videos are boring. 3 to 5 minutes is the best duration for a video but if required you could go from 1 to 6 minutes. When a video is longer than 6 or 7 minutes, this gets boring and not many people will watch it to the end (where your logo and URL are to be found). 3 to 5 minutes is enough to lay your idea, give some details AND tell viewers to visit your site for more.
11) Comment on other people’s videos and include a link to your site in your comment
In addition to video responses, you can also use plain good comments. Again, search for popular videos in your niche and comment on them. If your comments are liked by viewers, they will check your profile and probably watch your videos.
YouTube is a valuable resource to drive traffic to your site and to promote it. The competition there might be fierce, but there is always room for a couple of good videos. Fill this room before your competitors do!