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Step 1 of 4 - About Your Web Presence

25%
  • Actions:
    • Go through the questions below and answer with as much detail as possible.
    Why?
    •       Current website performance and past performance enables us to establish what has worked in the past on the web for your business and what hasn’t.
    •      By understanding your market, the target segments, target groups, niche markets we can identify what types of people we need to drive to your website.
    •       By finding out about the behaviours of each of these people on the web we can identify which activities you need to carry out to drive enough traffic to achieve them. (e.g. where is the best revenue generating potential for your business)
    •      You know your market best so think about what info is useful to these people before they purchase/when they are in the market for your products, what triggers them to search for your product, what motivates them, what their issues are etc.
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  • Research & Analysis of your target markets will help you identify what set of activities you need to carry out to reach your potential customers based on where they go and how they go about sourcing your products or services.

    - Prioritise your markets by who will be the most important customer for your business in the future.
    a. Please break out your target customers into groups, grouping customers with something in common and list them in order or priority, the first entry being the most important to your business. It may also be beneficial to break these groups out by individual / persona. If so please use a new row for each group of individuals/personas and then identify the other information requested for each of these more specific groups (e.g. if targeting consumers you may be targeting families. There may be two types of individuals involved in families e.g. the mother and the child in the purchase decision for brand of leisure for example. In the B2B scenario, you may be targeting both the financial controller who signs off on purchases, as well as the technical director for the purchase of a technical product or service.)
    b. For each group, identify their motivations, triggers, interests in relation to your products or services. What creates the need for your product in their lives? What information would be relevant to them when they identify the need for your product or service?
    c. What issues crop up for them that cause them to need your product or service?
    d. Where are they located? Which geographical markets do you wish to target?
    e. Please list the top search terms you think your potential customers would use when searching for your products / services in the geographical areas you cover. A keyword analysis tool can be used to give an indication of which key phrases/search words are most relevant for your business in each of the geographical markets you are targeting e.g. those that are most searched for. Please list for each identified group in the table below.
    Target Market / Customer TypeWhat are their motivationsWhat are their issuesTarget Geographical locationTerms you think they might use on the search engines 
  • For each of the groups identified about, what is their online behaviour?
    A. Target Market/Customer type
    B. What websites do they visit frequently? (For each market draw up a list of sites you think they use when they might be seeking information relating to your products/services or trying to solve related issues?)
    C. Where do they seek advice and information on areas of interest to them?
    D. Are their publications/specialist websites relating to their areas of interest/sectors/hobbies? Where do you seek advice/info on the web?
    E. What calls to action are relevant and compelling to get people engaged with your business? Are there specific actions that would draw people in and engage them on your website to complete a form or do a download (E.g sign up for email updates relating to x topic, download a tool to help the purchase process, download an ebook on the pitfalls to avoid when purchasing your product/service).
    Target MarketWhat Sites Do They Frequently Use?Where Do They Seek Advice Online?Are There Publications Relevant To Their Areas Of Interest?What Calls To Action Would Be Relevant To Them? 
  • Please give details (and feel free to expand on any of the above in box below)
  • 20. Your website

  • Please skip this question if it doesn't apply.
  • Type of Social Network Link to your profile page No of connections/followers
    Facebook
    LinkedIn Company Page
    LinkedIn Professional Profiles How many people within the business:
    Twitter
    Blog External/Internal
    YouTube
    Pinterest
    Others please specify
  • What Happens Next? Devise a web strategy

    There are a variety of website tools, formats and functionality that can be implemented and numerous digital marketing activities that can be carried out to drive traffic to your website and to convert these visitors into sales for your business.

    Different tools & activities work to drive different visitors depending on your business. Having a clear picture of your potential customer/target market’s behaviour on the web is important before commencing any activity. Based on having this information we can propose the types of tools & activities that have worked well for other clients and what we have seen to get the best results online.

    There are two main elements to your digital strategy, driving visitors to your website and then converting them into customers. Both are vital to your businesses success on the web.

    We will review your submitted information and be in touch over the coming days to discuss the next actions.

    Any questions in the meantime, please contact us info@webresults.ie or call us on (01) 2071872

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WebResults.ie
Unit 6F Nutgrove Office Park,
Rathfarnham, Dublin 14,
Co. Dublin.
Contact: info@webresults.ie
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