Measuring Performance of your Website

It is important to analyse a website’s performance metrics on a regular basis in order to maintain standards and make improvements. Once changes have been implemented as a result of analysing financial performance reports, it will be easy to identify how successful and necessary those changes were and establish the difference it made. For example, you may notice your Search Engine rankings going up as a result of measuring quality.

At as part of our Campaign Management Performance service, we provide full reports and in-depth analysis. We realise that each client is unique therefore we will tailor and customise all reports depending on each client’s needs and wants.
Some of the features that we will report back each month include the following:

  • Page views
  • Bounce rate
  • Impressions
  • Clicks
  • Most popular pages
  • Goals and conversions
  • Average time spent on the site
  • Highest linking websites
  • New visits
  • Sales
  • Geographic location of users

This is only a fraction of what can report to clients. Depending on each client’s specific wants and needs we can report back more information, or less.