The result would be a website that is more appealing to key targets and thus more likely to engage with the right targets.
- Search Engine Optimisation of the website and setting out a detailed SEO plan aligned with the business objectives and key personas. A detailed, structured content strategy.
- Focused AdWords Campaigns were set up for Search & Display
- Planning and ongoing management of social media, SEO and analytics through the Digital Support Programme.
Search Engine Optimisation and Website Redesign and development
- We commenced with detailed keyword research and defining website requirements, followed by a website redesign and redevelopment and search engine optimisation of the website, set up or relevant calls to action and tracking to measure key performance indicators in line with business objectives.
The site was launched with the roll out of a comprehensive AdWords search and display campaign, managed by WebResults, and a detailed content strategy and action plan using the WebResults Digital Support Programme.
AdWords Management Services
The Experienced Google AdWords Team at WebResults have been working regularly to ensure that targets are met in relation to Google AdWords. S.A. Faughnan has seen a solid return on investment since the Adwords Campaign began.
The WebResults Team provide excellent AdWords Support. They are in contact regularly and are very proactive in taking steps to improve performance. They are very quick to respond to any changes or updates that we need implemented. We get a constant flow of leads generated through our AdWords Programme. WebResults have proven the importance of running focused campaigns in each of the relevant product areas. They put a lot of time and effort into getting the landing pages right and optimised to drive results.
Ongoing Search Engine Optimisation, Social Media Strategy, implementation and web analytics
WebResults worked with S.A. Faughnan to identify keywords and triggers that would bring in the right business. Then a focused content schedule which involved ongoing posting of relevant content on both the website and through relevant social networks was devised. The implementation involves daily/weekly and monthly activity carried out by both WebResults and S.A. Faughnan staff and monthly reporting which gives S.A. Faughnan a clear view on the ongoing performance, actions taken and planned activity for the upcoming month. Through the WebResults Digital Marketing Online Support System, S.A. Faughnan can review and monitor progress, time allocated and spent on any task and access any reports, guidelines or communication relating to their Digital Marketing Activity.
Testimonial from David Faughnan, Director, S. A. Faughnan:
“S.A. Faughnan has built their digital presence significantly, increasing followers and improving engagement on the social networks, driving significantly more SEO traffic through higher rankings on the Google Search Engine for terms that are very focused on their key products and services.
The Digital Support Programme has allowed S.A. Faughnan to use our own resources within the business to produce relevant market specific content around our products and industry but with the guidance and expertise that WebResults provide, meaning we are always focused on our business objectives and getting results/leads. Through the Digital Marketing Support Programme, we have a clear structure and process in place around our Digital strategy and action plan with the support of WebResults available as we need it.“