4Q stands for “4 Questions” and is a free online survey solution that allows you to establish why users are on your website, are they getting what they what they want, if not, why?

And how satisfied with the overall experience that your site provided are they? The creators of 4Q set out four essential questions that they believe are invaluable in terms of getting real time tracking and feedback for improving your site.

The 4 questions are:

    • What are my visitors at my website to do?
    • Are they completing what they set out to do?
    • If not, why not?
    • How satisfied are my visitors?