Analytics is simply a reporting tool that assists in website analysis so that you can research your website performance. Information about your website performance or marketing campaign behaviour with real time tracking is great for many reasons which we will discuss later. Website analytics in Ireland is a service offered by many different companies. Analytics involves live tracking of sites/campaigns, collection of data, analysis of the data and reporting of the data found to the user. The main purpose behind analytics is to gain an understanding of traffic to a website. Users can then use this information to gain an understanding of their customers actions and better the site/campaign based on this.
- Amount of traffic to the site
- Where the users that are on the site are clicking
- Page views
- Where the traffic is coming from to the site
- Keywords that brought them to the site