What Have We Learned in Digital Marketing In 2020 & What Will Be Important In 2021?
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
Digital Strategy Article Template
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
Enterprise Ireland Online Retail Scheme
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as […]
Drive Your Online Business Sales Revenue Remotely
Working remotely as a result of Covid-19? Use focused digital marketing activities to drive sales and combat slumping revenue. You may find yourself working remotely and feel restricted in terms of how to combat slumping revenue and sales and whether your job or livelihood will remain intact. One huge positive is the fact we are […]
What does a PPC agency do? – Here are 5 things a PPC agency should do for your business.
A PPC agency is there to take all the weight of Pay Per Click ads off your shoulders, and this is not just exclusively setting up a Google Ads campaign for you. It should include all of the ad strategies, design, SEO and the constant analysis of how your ads are performing. Agencies will do […]
PPC trends – 4 things to expect in 2020
As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020. Much more Automation in Google Ads […]
6 Ways To Dramatically Improve Your ROI from Google AdWords in 2018
Google AdWords like many activities, if set up correctly with clear business objectives in mind, can be highly successful in driving revenue.In depth research, careful planning and setting up the campaigns using a logical structure that best suits the desired outcome, will drive return on investment. Too many times businesses set up campaigns without really […]
The Importance Of Optimised Landing Pages For AdWords Campaigns
Many AdWords ads direct visitors to their company’s homepage on their website. Landing on the homepage of a site can be irritating to visitors as they might not instantly see the information they were searching for. This often results in a high bounce rate straight off the page which can be costly as the idea behind this approach […]
Conduct Your Own PPC Audit In 5 Minutes
A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get. There are only 5 simple steps to a PPC audit and here they are with a brief explanation of […]
Why PPC Cannot Be Ignored By Small Businesses
People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible. Due to the use of SEO, some people forget about the other option available, […]