The Importance Of Remarketing Audiences In Google Ads
Remarketing has consistently proven to be an effective way of driving conversions and closing potential customers. In fact, according to ABTasty.com, retargetting ads typically have 10x higher click through rate than your average Display ads, and the visitors that come to your website via those ads are 70% more likely to convert. What is remarketing? […]
Improve Your Google Ads Visitor Quality
Google Ads, if set up correctly and aligned with your business objectives, can have a huge impact in terms of driving revenue for your business. The key to success with Google Ads is to ensure you are getting the right kind of visitor/potential customer onto your website. To achieve this involves research, careful planning and […]
Google Distributes Google Ads Credits During COVID-19 Crisis
Google has pledged to support its SME advertising community worldwide by distributing $340m of Google Ads credits in the coming weeks. The credits will be given to those who set up their Google Ads account on or before the 1st of January 2019. The search giant said: “Small and medium-sized businesses are the backbone of […]
Drive Your Online Business Sales Revenue Remotely
Working remotely as a result of Covid-19? Use focused digital marketing activities to drive sales and combat slumping revenue. You may find yourself working remotely and feel restricted in terms of how to combat slumping revenue and sales and whether your job or livelihood will remain intact. One huge positive is the fact we are […]
Web Analytics Explained
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many different types of website data […]