Online PR involves reputation management on the web through media outlets, whereas online marketing focuses on spreading the word on services and products available for sale.
Read more
Web marketers get asked a lot of questions, and these questions are invariably the same all around the world. Below are 8 points that aim to answer the “how, what,whys” etc of SEO world.
The introduction of Google Panda and Penguin are making a lot of people step back and take a look at their website content. Ranking is now more complicated than ever, especially when you are failing to rank even with great, unique content on your site. Not only do we have to worry about this, we now need to make sure we are gaining Penguin-proof links also. Even if you have pages on your website with linkable content, there are many ways that content can be falling short. Here are some of the most common pit falls and how to fix them:
Google’s Penguin update went live on the 24th of April. This was a massive change to Google’s SERP’s (Search Engine Results Pages) designed to penalize pages using spamming tactics to improve their page rankings on Google. Some of the spamming activities that Google wanted to prevent included “Cloaking” and “Keyword Stuffing”. Read more
Videos are becoming increasingly important for SEO. The first step, of course is to create some interesting video content that people are going to want to watch. If people like what you’ve made enough, as with text content, they will link to it.
Getting the balance right between having quality links directed towards your site and maintaining those inbound links is a difficult one as often these links are expected to either be reciprocated or paid for. Finding areas where we can place our links on high ranking, authoritative websites is what makes many of our days that little bit longer. Read more
As often happens in the wake of a major algorithmic update by Google, shockwaves have been sent across the web and some websites may find a drastic drop in their rankings. The aim of this Google update was to combat sites that were Google believes were spamming them in order to rank higher, such as:
Google is pushing organic search results further down the page in favour of greater ad exposure and universal search, so it is really important to maximise the amount of space your website receives. We have compiled some tips on how to improve your presences on SERP’s. Read more
SEO is not about individual tools but is about combining a set of techniques that will all work together to improve your websites performance and rankings. Read more