Cyber Monday (sometimes called Mega Monday) has now become one of the busiest shopping days of the year with savy retailers using this day to highlight sales and discounts available online, as well as coming out with some creative marketing ideas to get us to spend our money and avail of all these limited time deals online.
Primarily a USA phenomenon Cyber Monday has now grown to be one of the biggest shopping days across the world with many shoppers using cyber Monday to purchase Christmas presents for loved ones.
With a lot of early deals available across the internet the hottest categories will surely be fashion and electronics with many hoping to snap up a heavily discounted iPad or smartphone.
Online shoppers are now more comfortable shopping on their mobile phone so it will be no surprise that many of these transactions will take place via Smartphone. Last year for instance, Amazon sold approximately 41 items per second online. This will no doubt grow this year again. For Online Retailers, Digital Marketing Activities can really drive your sales for the end of the year. There are many novel businesses like Christmasmadeeasy.ie, who take away the stress and pressure of preparing Christmas dinner. Are you taking advantage of the Christmas opportunity as an online retailer?
With much of the online sales activity due to take place between the hours of 6pm and 10pm on Monday we can be sure that this Cyber Monday will probably set a few records this year.
As an online retailer or a business where Christmas activity is a time when people tend to buy your products or use your services more than other times, it is an ideal opportunity for you to increase sales. There is still time to take advantage of the Christmas market, as people continue to purchase online and avail of services, over the next few weeks. There are businesses that will continue to offer the opportunity to purchase gifts even on Christmas day, for those who ‘forget’ to purchasing for their loved ones. Sites like allgifts.ie offer a full range of vouchers for all types of gifts and activities.
At WebResults.ie, we ensure you maximise the opportunity for your business. We can work with you to identify the best online channels to get your business on front of your key targets.