These questions are questions you should ask yourself once you have completed your research phase and have collected data on what your campaign should be like, with information such as keywords, competitor campaign information etc.
With so much data available, how do you know which is useful to you? One of the greatest ways to get information about your customers is to segment them into different groups. Here are some great ways to segment your customers:
There are a few great ways to optimise your website further, let’s have a look at them!
Here are some of the basic elements required to turn your website traffic into paying customers. Read more
People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible. Due to the use of SEO, some people forget about the other option available, PPC or pay-per-click.
1. Instant Results
Once the ads and keywords are set up the campaign can go live immediately. This results in an instant increase in your web presence on search engines for key terms that your campaign is based around. Getting instant results can also be very beneficial for seasonal campaigns. Read more
PPC online advertising has been around for years and is continuing to grow. New advertisers are jumping on the bandwagon to run paid ads with the most popular platform continuing to be Google AdWords. There are a few problems new advertisers need to be aware of when entering into PPC online advertising. Read more
Pay Per Click is quite a unique way of advertising in the new world. For example, it is completely exclusive to the internet, and it works in a way probably never thought possible before. There are three Main advantages to using this type of advertising; Read more
There is no doubt that having an appealing website that is easy to navigate around can play a role in increasing conversions. Similarly by making it as easy as possible for visitors to reach the information they are looking for will also contribute to high conversions.
Search marketing is all about generating traffic to specific sites, the more traffic generated, the more sales can come from it. There is an increasing move in search marketing towards getting higher conversion rates on our sites, which as many of you may know, is not all that easy. Sometimes you can lose sight of why search marketing is so important when all you see is data, this is why it is important to see the other factors that you can see from Pay-Per-Click.