Google is pushing organic search results further down the page in favour of greater ad exposure and universal search, so it is really important to maximise the amount of space your website receives. We have compiled some tips on how to improve your presences on SERP’s. Read more
SEO is not about individual tools but is about combining a set of techniques that will all work together to improve your websites performance and rankings. Read more
Websites do not only have once entrance which means that visitors to your website can land on a variety of pages when entering your site. This demonstrates the importance of creating a website that is user friendly. Breadcrumb trails were originally developed to help visitors navigate around a website; they can be particularly helpful on large websites as they show the user where the current page is located relevant to the whole structure of the site. It also allows you a short cut to a specific page by clicking one of the links. Read more
Several types of techniques can be used to promote an organisation’s website and build their web presence. Keyword analysis is one of the techniques and is considered to be one of the most important aspects of SEO. This research and in-depth analysis enables organisations to identify and zone in on words which are often used and searched for by their target customers. Including keywords in the content on your web pages and meta tags will increase the overall ranking for your site. Discussed below are tip and advice for keyword analysis. Read more
The aim of any Web Marketing campaign after building a website is to work on increasing conversion rates, which is, turning visitors into customers. When a website ranks high among the search engine results, there is a continuous flow of targeted traffic. Read more
SEO experts often forget that there are three major search engines. While there is no doubt that Google is the number one with the most searches and Yahoo! manages to get about a quarter of the market, MSN has not retired yet. It holds about 10-15 percent of the searches (according to some sources even less – about 5%) but it has a loyal audience that can’t be reached through the other two major search engines, so if you plan a professional SEO campaign, you can’t afford to skip MSN. In a sense getting high rankings in MSN is similar to getting high rankings for less popular keywords – because competition is not that tough you might be able to get enough visitors from MSN only in comparison to the case when you have optimised for a more popular search engine. Read more
Back in the dawn of the Internet, Yahoo! was the most popular search engine. When Google arrived, its indisputably precise search results made it the preferred search engine. However, Google is not the only search engine and it is estimated that about 20-25% or searches are conducted on Yahoo! Another major player on the market is MSN, which means that SEO professionals cannot afford to optimize only for Google but need to take into account the specifics of the other two engines (Yahoo! and MSN) as well. Read more
Step1: Write a clickable headline – The headline is the first thing that both readers and robots see. Make the title as compelling as possible, and work a keyword or two in so the search engines know what your content is about. You can entice more readers to click by promising, either explicitly or implicitly, that your content will improve their lives in some way. Read more
Search engine optimisation, also known as seo, is the task of ensuring that your website and its content is optimised to afford it the best possible chance of ranking well in the search engine results pages (SERPS). Seo services were seen as the preserve of techies and search engine optimisation experts, and best left to them, and this may have been true a number of years ago. Read more
With more than 180 million blogs in existence, it can be difficult for people to find your content on the Internet. The key to successfully getting users onto your blog is with search engine optimization (SEO). SEO is the process of optimising your Blog for search engines with the aim of getting a high listing on the search results pages. Read more
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