›		What is Social Media Marketing?
›		Benefits of Social Media Marketing
›		How does Social Media Marketing work?
›		Twitter
›		Facebook
›		Blogging
›		LinkedIn
›		Social Bookmarking

• Social Media Marketing is the process of promoting a business’s activities and site via social media channels.It is a powerful strategy that will get you links, attention and further increase your web conversion rates by sending more traffic to your website.
• Other ways of looking at Social media marketing channels is by viewing them as campaigns that centre on creating content that attracts attention, generates online conversations and encourages readers to share it with fellow social network users.  In other words, it is very customer centric. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
• The most popular social media and social networking sites in Ireland at the moment are Facebook, Twitter, LinkedIn, YouTube, Delicious and boards.ie as well as numerous amount of blogs. Another site to be aware of is Foursquare which is on the rise and is a mobile phone based Social media site.
• By implementing a social marketing strategy to your overall marketing campaign allows you to reach more customers and provide them with the information and products/services that they are looking for.

Social media marketing is rising in popularity and has become a driving force of successful campaigns, particularly across Europe and the USA. It has also been integrated into search engine optimisation in Ireland as a necessity. If you have a social marketing strategy it will eventually lead to improved web conversion rates and will increase your marketing channels. 

Web Marketing Tools & Tips Benefits of Social Media Marketing How does Social Media Marketing work What is Social Media Marketing? Social Bookmarking Sites and Social Media Marketing