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What is Mobile Marketing

Mobile marketing is a practice that allows organisations to communicate and engage with their audience via a SMS to their mobile devices (using specialist text messaging software)
Mobile phone technology, phone apps, mobile text and the marketing benefits can be incorporated into all aspects of the marketing mix and is a great tool in supporting any online/offline campaign.
By integrating mobile marketing into your marketing campaign providing the right text messaging software as well as the increasingly popular phone apps, you are providing your company with the opportunity to enhance its marketing objectives. Mobile marketing has the potential to help bring potential customers from brand awareness to brand adoption right through to brand loyalty.
As web access on mobile phones and mobile websites are constantly improving along with new phones coming to the market (the various models of the iphone, the Nexus One and other Android and web friendly phones) mobile marketing is definitely “one to watch” and participate in. If not, it’s something that your competitors may adapt before you do and gain an advantage.

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