Simply put, Analytics is a reporting tool (available and offered through many different packages by different companies) that provides the user with real time tracking to analyse the performance of a website or an online marketing campaign.
It is the live tracking, collection, analysis and web reporting of internet data (E.g. Website usage). It can also track e mail campaigns.
The main objective of analytics tools and packages is to help users and website owners better understand their website traffic and thus use this information to their advantage in terms of Search Engine Optimisation as the reporting tools offer real time tracking.
Some of the most common features that people use Analytics for are to gain more information regarding the amount of visitors to a site, where these visitors are clicking (click tracking), how many page views the site is getting, as well as learning where the traffic is coming from (link tracking) and what keywords they used that led them to the site.
Web analytics can also be used as a tool for research purposes by helping companies measure the results of traditional advertising campaigns by helping agencies and businesses estimate how the traffic to a given website changed after the launch of a new advertising campaign.
All this information proves extremely beneficial when it come to putting together a directors or management report.
For regular updates & helpful tips on products, tools, articles and practical web marketing tips, follow us on:
