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Homepage > Services > Search Engine Optimisation > What is Search Engine Optimisation?

What is SEO (Search Engine Optimisation)?



  • SEO is the term given to describe the marketing technique of making a websites pages visible to the search engines for search terms that are most relevant to each page in order to increase its chances of being ranked in the top results of a search engine.
  • The aim of Search Engine Optimisation is to see a user type a specific keyword into the search engine search bar and have your website appear as a top listing on the results page.
  • The majority of search engine users, use Google’s search engine (over 90% in Ireland). The ultimate objective of web search engine marketing is to appear and rank high (organically) on their results page.
  • This involves optimising the website’s content and Meta Data and providing the appropriate amount of natural links. Link building SEO is a very popular form of optimisation.
  • The use of Social Media is now a crucial element of building your profile with the search engines. The nature of social media is around up to date relevant information being shared between internet users and thus providing current relevant content as search engine results.
  • SEO also helps create exposure and promote online brands.


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