Twitter is a text message rebroadcast service that has about 1.2 million users worldwide. It is also well described as a free social networking and micro-blogging service that enables its users to send and read messages known as “tweets”. Users can send each other SMS sized messages to each other telling them what they’re doing or what they’re planning on getting up to.
Twitter is also increasingly becoming more and more popular as a business tool
Twitter helps to encourage this by providing a “Twitter 101”, a web based tutorial aimed at business users looking to expand their online and offline presence
Irish businesses are now also beginning to see the advantages of having a presence on Twitter. One well known example of a business generating success via social media is Dell. In 2009, they recorded $9 million in sales came directly from their Twitter and Facebook presence combined
It is also possible for smaller businesses to do well from having a Twitter account, allowing them to compete with other and larger businesses on equal terms within the Twitter platform. Last year, in the UK alone it was recorded that 17% of SME’s were using Twitter as a means of attracting new customers
It is becoming another place where companies can do business, “companies” meaning any type of business at all, from restaurants to beauty salons to small local trade shops to larger corporations who trade on an international scale. Twitter is an informal setting which means users are more relaxed in the social space, making interaction easier and more congenial.
The relaxed atmosphere associated with Twitter makes b2b e commerce as well as other e commerce services such as customer relations easier. Customers in addition to prospective customers feel more relaxed about making enquiries and seeking information
Twitter, like other Social Networking sites also make it easier for users to get the information that they want as well as the info that you want them to receive. This reason alone is enough to develop a digital marketing strategy
What are Irish Businesses using Twitter for?
Relay blog feeds, special offers in small bursts from the account. This helps increase web conversion rates
Companies are given the opportunity to answer any questions directly that consumers may have (there’s actually a human as opposed to a machine helping the customer. This encourages further interaction and the strengthening of B2C e commerce relationships
Twitter also gives businesses the chance to network and build relationships
Twitter has a great search facility that can allow all users to monitor and track what is being said about them. Much like Facebook, this gives companies the chance to respond to any press (positive or negative) and manage their brand and online reputation reputation by engaging directly with consumers
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